To extend its core offerings of relational databases, Oracle, based in Redwood Shores, Calif., has agreed to acquire Endeca Technologies, maker of unstructured data management, Web commerce, and business intelligence software. Terms of the deal were not disclosed.
Oracle today announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a leading provider of unstructured data management, web commerce and business intelligence solutions.
A privately-held company based in Cambridge, Massachusetts, Endeca provides powerful and highly intuitive products that help companies analyze unstructured data, gain better business intelligence, and deliver a superior customer experience.
The convergence of structured and unstructured information is driving the need for a common data management and analytics platform. Endeca’s core technology, the MDEX Engine, enables enterprises to correlate and analyze unstructured data.
Endeca InFront is a leading customer experience management platform that enables businesses to deliver highly targeted and relevant customer experiences online with advanced merchandising and content targeting tools for web commerce.
Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together.
The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources.
The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently.