TagMan, maker of a tag management system, has sealed $5 million in a second round of venture capital, bringing the total raised to $10 million. Greycroft Partners and iNovia Capital led the Series B round. The company closed a $2.3 million Series A round in January.
TagMan (www.tagman.com), the global leader of Tag Management, announced today that it has received $5 million in its second round of venture capital funding. Prominent digital media investment firms Greycroft Partners and iNovia Capital led the Series B round.
This latest funding takes TagMan’s total funding to date past the $10 million mark and follows a $2.3 million Series A round in January.
“Data-driven online marketing is growing exponentially and tag management is the enabling technology that allows companies to unlock their data. Our growth reflects the shift towards better targeted marketing activities such as real-time bidding, personalization and social commerce,” said Paul Cook, CEO and founder of TagMan. “We’re always investing in the best quality product, infrastructure and people. Additionally, we expect to open several new sales and support offices over the next year, in Europe and North America. In the near-term we’ll be launching initiatives to drive greater adoption of our Tag Management technology — both directly and through partners.”
Universal tag management, pioneered by Cook when he started TagMan, is used to manage online third party vendor tags — and the data they provide — more efficiently. E-commerce businesses rely on tag management systems (TMS) to more quickly and easily implement various marketing campaign solutions and track customers’ entire multi-touch attribution path to conversion in real time. The TagMan system uniquely gives e-commerce and other online businesses greater vendor independence, better campaign performance tracking, improved website performance and more control over user privacy.
TagMan is at the forefront of a rapidly growing industry, and has seen its revenues more than triple over the last year whilst its client base has more than doubled. Earlier this year the company announced innovative Smart Tag Loading capabilities to optimize tag performance and enhance website speed. TagMan supports the tags of more than 200 marketing software and services organizations, whilst maintaining its commitment to user transparency, privacy and website performance.
TagMan is the global leader in tag management. Since its launch in 2007, TagMan has helped over 100 enterprise customers like Travelocity, Kellogg’s, Autotrader and Virgin Atlantic solve SaaS deployment, site performance and campaign attribution-related challenges.