Going Hip: Menlo Ventures Unveils New Logo

If a venture firm needs to roll out a new logo every 36 years, the time has come for Menlo Ventures.

The partnership was formed with its present logo  in 1976 and on Friday it unveiled a new, flashier replacement. In fact, it is fair to say few other firms have a nameplate quite the same.

But then, that is the idea. “Definitely, we want to be unique,” says Jenny Saling, marketing coordinator of the Sand Hill Road firm. “We wanted to make Menlo stand out a bit.”

The firm showed off the logo at its 2012 CEO Summit, held at the Rosewood Sand Hill hotel, and expects it to be part of a Web site redesign to be completed in the next couple months.

Its big orange “M” is clearly bolder and more colorful than most venture logos. Accompanying the design will be the statement “venture right,” to reflect the principle of investing early and staying with companies longer, says Saling.

The change is hoped to cast Menlo as more hip and current now that it has earmarked $20 million for its seed stage Menlo Talent Fund.

Image Credit: Mark Boslet