Marketo, a maker of revenue performance management software, has added Susan Bostrom to its board. Bostrom is the former executive vice president and chief marketing officer at Cisco Systems.
Marketo, the fastest growing provider of Revenue Performance Management (RPM) solutions, today announced the appointment of Susan Bostrom to its Board of Directors. The former executive vice president and chief marketing officer at Cisco Systems, Bostrom brings more than 25 years of enterprise-level strategic marketing experience to Marketo’s board.
Bostrom will be keynoting this year’s Marketo User Summit, guiding customers towards RPM success by tackling “Marketing and Sales in a Brave New World” on May 23 in San Francisco.
At Cisco Systems, Bostrom was responsible for developing and communicating Cisco’s unique vision and strategy through positioning, branding, advertising and product marketing. She also had responsibility for the Worldwide Government Affairs organization and Cisco’s Small Business Council. Bostrom also built Cisco’s Internet Business Solutions Group with responsibility for advising global business and government leaders on the use of Internet applications. Bostrom currently serves on the Board of Directors for Varian Medical Systems, Cadence Design Systems, Stanford Hospital & Clinics and Georgetown University in Washington, D.C. She also serves on the advisory board of the Stanford Institute for Economic Policy Research (SIEPR) and the Stanford Graduate School of Business Advisory Council.
“Sue has an incredible track record leading the marketing strategies of technology companies and has seen firsthand the need for a revenue performance management solution,” said Phil Fernandez, president and CEO, Marketo. “Her keen insight into the challenges that enterprise marketing and sales departments face on a daily basis will be a fantastic addition to our board.”
“Marketo is fundamentally changing the way companies think about generating revenue. It allows CMOs to balance the art of marketing with the science of creating and fulfilling demand,” said Bostrom. “I’ve been impressed with Marketo’s continuous innovation in the emerging software-as-a-service space as well as its remarkable growth. The decision to join this board was an easy one.”
Bostrom joins Marketo’s current board members Wes Wasson, Chief Marketing Officer of Citrix Systems; Doug Pepper, General Partner of InterWest Partners; Tae Hea Nahm, General Partner of Storm Ventures; Robin Vasan, Managing Director of Mayfield; Norm Fogelsong, General Partner of Institutional Venture Partners; Neeraj Agrawal, General Partner of Battery Ventures; Roger Siboni, former CEO of Epiphany and COO of KPMG; and CEO Fernandez.
Bostrom holds an MBA from the Stanford Graduate School of Business and BS in marketing from the University of Illinois.
Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo(TM), a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April, 2012 to deliver the world’s first integrated solution for social marketing automation.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com , or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.