Cambridge, Mass.-based Jumptap, a startup focused on mobile advertising has appointed Frank Weishaupt as chief operating officer. The company recently raised $27.5 million in venture financing. Existing investors included General Catalyst Partners, Redpoint Ventures, Summerhill Ventures, Valhalla Partners, and WPP. New investor Keating Capital also participated in the round.
On the heels of its $27.5 million financing round, Jumptap, the leader in targeted mobile advertising, today announced that Frank Weishaupt has joined the company as Chief Operating Officer.
Weishaupt brings more than 15 years of digital media experience and comes to Jumptap from Criteo, where he was SVP of Sales and Publisher Marketplace. Prior to Criteo, Weishaupt spent 10 years at Yahoo! across a number of key operating roles, including Vice President of Advertising Marketplaces. In this role, Weishaupt was in charge of the monetization strategy for North America’s Search, Display, and Platform businesses. Weishaupts’ organization included Right Media, The Yahoo! Ad Network, pricing and yield management for display advertising, sales development, training, and sales operations. Weishaupt was also the lead on several advertising technology acquisitions, including Yahoo!’s acquisition of Dapper.
“This is a new role at Jumptap that will help continue to drive sales and our market brand,” said George Bell, CEO, Jumptap. “Frank’s knowledge, industry presence and drive will be great assets as we continue to grow and shape the business.”
Weishaupt also held two other senior management roles in the Yahoo! sales organization during his tenure, including Vice President of Media Sales. In this role, the national sales organization saw 10x revenue growth in three years. Prior to this, he was Director of Client Services where he managed all U.S. sales support functions as Yahoo!’s ad revenue went from $600M to more than $6B annually. Before joining Yahoo!, Weishaupt held management and executive positions at well-regarded Internet companies including AOL in the mid-1990s.
“The exploding mobile ad market and the innovative way in which Jumptap delivers targeting and mobile audience data are just two of the reasons why I’m excited to be joining the company. Jumptap is answering advertisers’ call for more data and relevancy in a way unlike anyone else in the industry,” said Frank Weishaupt, COO, Jumptap.
“Frank was a true asset during his time at Criteo and helped us deliver against the goal of establishing a new US-focused sales channel in Boston, which is up and running at scale. We’re thrilled for him, and wish him the best of luck as he takes on this new opportunity at Jumptap,” said Greg Coleman, President, Criteo.
Jumptap will also name John Hadl, venture partner at US Venture Partners, to the company board. In addition to his role with US Venture Partners, John was the founder of BrandinHand, which was the first major mobile media agency in the U.S. whose clients included P&G, Coca-Cola, Amex, General Mills, and Lions Gate Studios. BrandinHand was acquired in 2011 by FRWDCo. John is also the Founder and Chairman of the Board at Swoop, Co-founder and Chairman of the Board at Total Beauty Media, Inc. John was an early advisor to AdMob (acquired by Google), Millennial Media (IPO) and Quattro Wireless (acquired by Apple).
“John is a true mobile pioneer with deep industry knowledge, and all of us on the board will benefit from his input,” said George Bell, CEO, Jumptap.
Note to press: Frank Weishaupt and John Hadl bios and headshots available upon request.
Jumptap is the leader in targeted mobile advertising. Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report.
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