Eddie Bauer said Monday that Daniel Templin was named chief operating officer and chief financial office. Most recently, Templin was the CFO of VF Outdoor. Eddie Bauer, a Seattle retailer, is backed by Golden Gate Capital.
Eddie Bauer LLC, the active outdoor brand, announced today that Daniel E. Templin has accepted the position of Chief Operating Officer and Chief Financial Officer. Mr. Templin is a seasoned outdoor industry executive, most recently holding the position of Chief Financial Officer for VF Outdoor, which includes brands such as The North Face, Vans, JanSport, and Timberland.
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Mr. Templin’s career spans 30 years in the retail industry; over the last 12 years he has focused on active outdoor apparel and footwear. As part of the VF Corporation, Mr. Templin was a key leader in growing revenue at the VF’s outdoor coalition from $300M in 2000 to $2.6 Billion in 2011. Specific to the brands he was accountable for, Mr. Templin leveraged a combination of deep operations experience and broad financial expertise to drive significant operating and profit improvements.
“Dan is a very accomplished executive with a consistent track record of success,” said Mike Egeck, President and CEO of Eddie Bauer. “He brings depth and breadth of expertise in process, finance, operations, and retail. Dan’s particular work in the outerwear industry, including his role as President of the Outdoor Industry Association aligns perfectly with our vision for Eddie Bauer. We look forward to his leadership and contribution as we take this iconic brand to its next phase of growth.”
“I’m very excited to join the Eddie Bauer team. This is a brand that has a deep outdoor heritage and a very bright future for exceptional sales and profit growth,” said Dan Templin.
Eddie Bauer also announced today that Marv Toland, current CFO for the company, has taken on the newly created role of Senior Vice President Direct with responsibility for the brand’s e-commerce and catalog businesses. “Marv’s institutional knowledge of the Eddie Bauer brand combined with his personal passion for our direct business make him an ideal choice to lead our most rapidly growing business segment,” said Mike Egeck.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is an internationally recognized brand that sells sportswear, outerwear, gear, and accessories for the active outdoor lifestyle. Eddie Bauer stands for high quality, innovation, style and customer service. Eddie Bauer products are available at more than 400 stores worldwide and through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion and is only one of 40 companies so named in the U.S. Eddie Bauer was purchased in 2009 in an all-cash transaction by Golden Gate Capital, a San Francisco-based Private Equity firm with over $12 billion under management and a leading investor in specialty retailing.
About Golden Gate Capital
Golden Gate Capital is a San Francisco-based private equity investment firm with over $12 billion of capital under management. The principals of Golden Gate have a long and successful history of investing across a wide range of industries and transaction types, including going-privates, corporate divestitures, and recapitalizations, as well as debt and public equity investments. Golden Gate is one of the most active investors in leading brands in the retail and restaurant sectors. Representative investments include Payless ShoeSource (pending), Coldwater Creek, Pacific Sunwear, California Pizza Kitchen, Eddie Bauer, J.Jill, Express, Zales, Romano’s Macaroni Grill, and On the Border Mexican Grill and Cantina. For additional information, visit www.goldengatecap.com.
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