Private equity-backed AccentHealth has acquired the patient education wallboard business of Havas‘ Impact division. Terms were not released. AccentHealth is based in New York City and Tampa, Fla., and is owned by M/C Partners and Ridgemont Equity Partners.
AccentHealth, America’s largest Health Education Television Waiting Room Network, with award-winning programming provided by CNN, announced today it has purchased the patient education wallboard business of Havas’ Impact division.
The acquisition solidifies AccentHealth’s leadership position at the point-of-care, now reaching 26,000 offices and over 63,000 doctors. Specifically, the acquisition adds substantial reach to AccentHealth’s existing “health panel” media business – engaging, graphical wall-mounted displays that showcase relevant, advertiser-supported educational content around health and wellness-related topics. The company will also be launching a suite of new cross-platform interactive products, complementing AccentHealth’s existing digital waiting room television network. This will provide new and unique promotional opportunities to advertising partners while further informing patients and enhancing the overall patient experience.
“Havas has built a valuable network reaching patients and doctors in a broad range of offices,” said Dan Stone, CEO of AccentHealth. “The acquisition allows us to expand not only our existing health panel business, but our in-office media platform as a whole. We have always been committed to providing the best patient education experience for our viewers, their doctors, and for marketers. This expansion continues that commitment.”
“Our marketing partners are looking for both targeting capability and scale,” said John Curbishley, Executive Vice President, Business and Product Development of AccentHealth. “This acquisition further increases our ability to deliver on both of these goals.”
About AccentHealth, LLC AccentHealth is the leading patient education media company at the point-of-care, located in over 26,000 physician waiting rooms and serving over 63,000 physicians nationwide. AccentHealth features its award-winning waiting room television network, reaching over 172 million annual viewers with programming produced by CNN’s Medical Unit and co-hosted by Dr. Sanjay Gupta and Robin Meade. AccentHealth has been educating health-conscious consumers in a trusted environment with engaging content since 1995. AccentHealth (www.accenthealth.com) is based in New York City and Tampa, FL and is owned by M/C Partners, Ridgemont Equity Partners and senior management.