Stripes Group has led a $27 million minority financing in Netbiscuits, a software solutions provider. Netbiscuits is based in Kaiserslautern, Germany and will use the funding to extend its sales and marketing capabilities in the United States and Europe.
Stripes Group has led a $27 million minority financing in Netbiscuits, a global leader in software solutions for adaptive web development, to expand its leadership of the mobile web industry.
Netbiscuits, which is based in Kaiserslautern, Germany, will use the funding to extend its sales and marketing capabilities in the United States and Europe, as well as focusing on research and development, so it can continue to innovate and shape the market around key mobile trends.
Due to the proliferation of different mobile devices, mobility is a complex problem. Netbiscuits’ software solutions allow companies to maximize their web experiences for customers, employees and vendors across every device, including leveraging rich contextual data from the device profile, operating system and browser type that can provide real time information on features like touch capabilities and whether GPS is enabled or not. This allows for truly tailored and targeted experiences that deliver higher web user engagement, brand preference and purchase choice. Netbiscuits’ solutions have seen huge demand from the industry, with clients including Viacom, Coca-Cola, eBay, Universal Music Group, Google and PayPal as enterprises’ needs for brand websites, commerce and intranet solutions on mobile devices continue to grow.
“We’re at a tipping point in our industry. The mobile web market has been maturing for the past decade but has seen explosive growth in the last few years – Netbiscuits has led it all the way,” comments Michael Neidhoefer, CEO, Netbiscuits. “A highly developed mobile web presence is no longer a nice-to-have for enterprises; it is now a requirement for any company that wishes to remain competitive. As a result, we’re seeing huge demand from across the world, particularly in the US, which is at the cutting edge of the current mobile trends.”
“Mobile is seeing tremendous growth and the Netbiscuits team and platform is leading the industry in providing innovative, flexible and cost effective solutions to a wide variety of blue chip customers across numerous industry sectors,” says Dan Marriott, Managing Partner at Stripes Group. “The timing of our investment is ideal and provides Netbiscuits with the resources to extend its leadership position in enterprise mobile web development during this period of rapid market adoption. The Netbiscuits team has done an exceptional job over the past 12 years building and evolving their platform and market position – and we couldn’t be more excited than to have the opportunity to partner with them on their road ahead.”
The $27 million funding from Stripes Group and T-Venture, will be invested in sales and marketing skills globally, with a focus on the United States and Europe. Investments will also be used for research and development to continue shaping the market with innovative solutions from the Netbiscuits Cloud Platform such as solutions for hybrid web applications, driving a One Web platform from PC to mobile device, access to real time rich contextual data for an even more customised user experience and continuing to update the adaptive platform with emerging device and web frameworks like the recent updates around HTML5 and responsive design.
The Netbiscuits Platform is supported by a comprehensive ecosystem of web infrastructure vendors and system integrators through our easy to use API and IDE integration tools. Netbiscuits’ Cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Netbiscuits Platform enables superior analytics, hosting and monitoring solutions allowing our customers to optimize and maximize user impact and web monetization.