BuyBox Raises $2.3M From Iris, Midi Capital

BuyBox said it raised $2.3 million from Iris Capital and Midi Capital. This money will go to product development and international expansion.


BuyBox raises € 1.7 million equity from Iris Capital and Midi Capital.

Toulouse, France – January 22nd, 2013. BuyBox, social payment solution provider for e-merchants announces a € 1.7 million equity increase from Iris Capital and Midi Capital. This financing will be used to develop the product portfolio and international commercial deployment.

Founded end of 2010, BuyBox is today a well used solution of social payment for e-commerce. The innovative solutions from BuyBox allow e-commerce sites to natively collect and organize group payment for example to buy a birthday present or an expensive item.

BuyBox, distributed on Saas mode, is now successfully deployed via well known customers such as Celio, or Micromania. BuyBox is also distributed by partners like Atos Worldline and LaSer, who integrate our solutions to their own offers to e-merchants.

Marc Guedj, CEO of BuyBox, says: « We want to thank our investors for their trust and the support they bring. This financing will strengthen our position and help us to meet the strong market demand. »

« We are very happy to finance this French pioneer of internet payment and accompany them in this next phase of development » adds Guillaume Meulle, Partner from Iris Capital.

«For us, the BuyBox solution is one of the best solutions for social payment. We believe in the management team and their project and we invest on their side to support their growth» says Karim Oumoussa, Manager from Midi Capital.

About BuyBox

Based in Toulouse (France), BuyBox provide a software platform to e-merchants to easily deploy social payment features inside their sites. Their customers could then propose, through BuyBox, their own social payment for all the use cases present in their sites including gift cards, group payments for travels, or group buying for deal of the day.
Press contact : [email protected] – +33 5 67 73 18 32 About Iris Capital

Iris Capital is a pan-European venture capital fund manager specializing in digital economy. Since its inception in 1986, the Iris Capital team has invested more than €900 million in more than 200 companies.

Press release

Iris Capital targets opportunities in service or technology companies, seeking growth capital in order to realize their strategy. It provides active support to its portfolio companies on the basis of its strong sector specialization and experience, and has offices in Paris, Düsseldorf, San Francisco, Montreal, Riyadh, Dubai, Beijing and Tokyo. In 2012 Iris Capital has entered into a strategic partnership with Orange and Publicis to manage their joint venture capital initiative.
Press contact: Kablé Communication Finance – [email protected] – + 33 1 44 50 54 74

About Midi Capital

Midi Capital is a rapidly growing independent private equity company, specialized in financing small and medium businesses. Midi Capital manages over 120 M€ and a portfolio of investments of 62 small and medium companies covering a wide range of industrial and service sectors.

These portfolio companies employ altogether over 8.500 people and generated concurrently revenues of over 1 billion Euros in 2012, 21% above their 2011 level. Midi Capital promotes a unique investment approach relying on:

•    An exclusive investment area in France (Aquitaine, Midi-Pyrénées, Languedoc- Roussillon, PACA)
•    A unique, multi-site presence, at the heart of its investment area (Toulouse, Bordeaux, Marseille, Montpellier, Nice and Paris)
•    A sizeable team (28 persons), among the largest in the French investment market dedicated to SMEs (1 investor follows about 5 portfolio companies)
•    Managing funds raised both from institutional investors and the general public In 2012, Midi Capital was nominated as one of the 3 best French teams for capital venture by Capital Finance / Les Echos. In 2013, Midi Capital is in the TOP 3 favorite asset managers among French independent investment advisors according to the “Gestion de Fortune” ranking. Midi Capital raised over 24 M€ in 2012, 7% more than in 2011. Midi Capital’s vehicles are commercialized through a wide range of independent investment advisors and banks. They have appealed to over 9.000 subscribers.