German online shop for everyday baby products windeln.de has completed a new round of financing. The funding was raised from existing investors DN Capital and Acton Capital Partners with new investors MCI and 360 Capital Partners joining the investor group. DN capital and MCI co-led this round.
windeln.de, Germany’s largest independent online shop for everyday baby products, has successfully completed a new round of financing. The funding was raised from existing investors DN Capital and Acton Capital Partners with new investors MCI and 360 Capital Partners joining the investor group. DN capital and MCI co-led this round.
In 2012, its second full fiscal year, windeln.de continued its impressive development displaying a growth rate of more than 300% and is emerging as the category leader in online sales to parents in the German-speaking countries. The enlarged product range today covers more than 20,000 products for babies and moms. Almost 70% of orders originate from existing customers underlining the high level of customer satisfaction.
“We are thrilled to have now the financial means available for our expansion into new European markets and to be supported by four premier European investors”, says Konstantin Urban, co-founder and Managing Director of windeln.de. Alexander Brand, also co-founder and Managing Director, adds: “The new capital will allow us and our fantastic team to expand our product offering and to provide even better customer service.”
“The performance of windeln.de in 2012 was extraordinary”, says Nenad Marovac, Managing Partner of the British VC firm DN Capital. “The strong growth was fueled by an excellent product, very lean operations, superb logistics and highly efficient marketing.”
“After the great traction in the German-speaking markets and now a revenue run rate of EUR 50 millions, we are very happy to support the launch in new and attractive markets, making windeln.de a European category leader”, adds Tomasz Czechowicz of MCI.
The advisory board of windeln.de comprises of Nenad Marovac of DN Capital, Christoph Braun of Acton, Tomasz Czechowicz of MCI, Fausto Boni of 360 Capital and Jochen Gutbrod, a private investor and former Deputy Chairman of the publishing group Georg von Holtzbrinck.
windeln.de is Germany’s largest web store for baby products of daily need. The internet retailer offers more than 20,000 products of over 300 brands, that young parents can comfortably order from home. The offer ranges from diapers, baby food and skin care to safety products as for example gates and monitors. windeln.de was founded by Konstantin Urban and Alexander Brand in October 2010. The Munich based company currently employs 50 staff members.
About DN Capital
DN Capital is a global early stage and growth capital investor in software, mobile applications, digital media and e-commerce companies with offices in London and Palo Alto. DN Capital’s objective is to identify, invest in and actively support its portfolio companies to become global leaders. Portfolio companies include Shazam Entertainment, Apsmart (sold to Thomson Reuters), Endeca Technologies (sold to Oracle), Datanomic (Sold to Oracle), Eyeka, Geckoboard, JacobsRimell (Sold to Amdocs), Mister Spex, OLX (Sold to Naspers), Mobile Roadie, MPME, Tbricks and windeln.de.
The professionals at DN Capital bring over 50 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development. Additional information about the firm and its portfolio companies can be found on its web site, www.dncapital.com.
About Acton Capital Partners
Acton Capital Partners (www.actoncapital.com) is an independent, partner-led growth equity investor in the internet and mobile communications sector. The investment focus of Acton’s Heureka Growth Fund, established in 2008, is consumer-oriented business models in media, e-commerce and online marketplaces. The Heureka Growth Fund’s current portfolio includes 14 companies, such as Glasses Direct, Momox and mytheresa.com. The Acton team has also managed Hubert Burda Media’s BDV Fund, with currently 12 portfolio companies. Investment success stories include AbeBooks, Alando, ciao.com, Elitepartner, HolidayCheck, OnVista and zooplus.
MCI was founded in 1999 and it is the leading Private Equity group in Central Europe. The value of assets managed by MCI reached 811 M PLN. The MCI Group has so far executed more than 40 investments and over 20 full exits. So far MCI was focusing on investments in CEE region with main investments performed in Poland and Czech Republic. The new investment strategy includes countries of the former Soviet Union (CIS) as well as Germany and Austria. In the period from 01/01/1999 to 30/09/2012 MCI reached a net rate of return (net IRR) of 18% and placed at the forefront of European PE funds. MCI Management SA is listed on the Warsaw Stock Exchange since February 2001. MCI is a member of the Polish Private Equity Association and the Polish Association of Stock Exchange Issuers.
About 360 Capital Partners
360 Capital Partners is a pan-European Venture Capital firm with offices in Paris and Milan investing in highly innovative companies in three main sectors: digital, cleantech and medtech. Since 1997, 360 Capital Partners’ investment team has managed more than Euro 300 million and invested in more than 70 companies in 9 countries including Yoox, MutuiOnline, Leetchi.com, Electro Power Systems, Invendo, Aramisauto, Newlisi, Sojeans and Qapa.com.