When Anna and Gregg Brockway moved within San Francisco after he sold Tripit in 2011 to Concur Technologies (for $120 million), the husband-and-wife team found they didn’t have enough room for all their furniture, and it was hard to sell high-end furniture online, via Craigslist and eBay. At her urging, the idea was born for Chairish, a curated, online consignment-like high-end furniture reseller. The company launched today and is self-funded, without any venture funding. Brockway told peHUB that Chairish is open to raising capital in the future from the right VC, but didn’t need to for its launch, “thanks to our previous outcomes.” Chairish was founded by a team of senior executives and founding entrepreneurs from Hotwire and TripIt, including the Brockways, Andy Denmark (formerly with Tripit), Eric Grosse (Hotwire) and Nancy Ramamurthi (Tripit). The launch of Chairish comes at a time when a number of heavily venture-backed ecommerce retailers are trying to tap into the online furniture market, such as 1stbids, Wayfair and One Kings Lane, which all have raised huge rounds recently. Brockway says the company’s monetization model is based on a sales commission that ranges up to 40%, but which he says is still lower than most consignment shops.
Announcing Chairish: First Peer-to-Peer Consignment Marketplace for Exceptional Pre-Owned Home Furnishings
Delightful and simple way to buy & sell fabulous home furnishings arrives!
San Francisco, CA — February 27, 2013 – Chairish is the world’s first online consignment marketplace for design-obsessed people to buy and sell their exceptional pre-owned home furnishings. Buyers get access to a curated selection of high quality, designer, and often unique home décor of all types and styles, from “like new” to those with great bones that need a little love. All Chairish listings are pre-owned pieces straight from their design loving owner, so buyers enjoy huge savings on their purchases.
Now, owners don’t have to merely give away, let sit, or pay to store great home furnishings that just don’t happen to fit anymore. Chairish makes it easy, safe, and hassle-free to sell to a broad online audience; convert that furniture into cash; and make more money, more easily, than through other online or traditional channels.
Anna Brockway, Chief Curator and co-founder at Chairish adds, “I believe having a stylish home doesn’t have to mean spending a fortune. The inspiration for Chairish came when after a recent move, I found myself with really terrific things that needed a new home. I knew there were people like me out there who would really appreciate them, but there was no easy way to reach them. With Chairish we’re creating a place where individuals who appreciate style can both sell and buy fabulous, gently used decor. Our mission is to make the world more beautiful, one room at a time and save people money in the process!”
Eric Grosse, President and co-founder states, “Home design is a major investment for most households, but unfortunately, new furniture currently depreciates faster than new cars or any other significant consumer purchase. Chairish brings liquidity, convenience, and style to a multi-billion dollar market and makes the experience of selling and buying quality furniture and design what it should be: accessible, easy and fun.”
Chairish was founded by a team of senior executives, founding entrepreneurs, and design obsessed individuals from Hotwire, TripIt, Yahoo!, Expedia, eBay, and Levi Strauss & Company. This team includes: Gregg and Anna Brockway, Andy Denmark, Eric Grosse, and Nancy Ramamurthi.
How Chairish Works
Shopping at Chairish is a joy. Consumers just browse, shop, and buy from our curated selection of fabulous pre-owned home furnishings using any major credit card. White glove shipping is arranged, everything has a 48-hour return policy.
Two “easy as pie” ways to sell:
1. Standard service – anywhere in continental United States
Complete a simple online form, share the story behind the piece, and upload photos. That’s it! Once Chairish curators approve the listing, it is posted and ready for purchase by our design obsessed buyers. Free to list and a 20% commission upon sale. Our white glove shippers arrange pick-up. Simple, hassle free, straight-forward.
2. Concierge Service – SF Bay Area (will be rolling out in additional major markets)
With this completely turn-key service, a Chairish representative comes to your home, inspects your furnishings, writes the listings, carefully moves the pieces into secure storage, and professionally photographs them. We manage payment, shipping logistics and only then do we take a 40% commission. Listing is free. The only thing not included in this amazing service is a foot massage.
Chairish is the world’s first online consignment marketplace for design-obsessed people to buy and sell exceptional pre-owned home furnishings. Buyers get access to a curated selection of fabulous home furnishings that come direct from the owner at a great price. Owners get an easy, safe, and hassle-free way to sell their exceptional home décor to a broad online audience; convert their high quality furniture into cash vs. giving it away, having it sit, or paying for storage; and make more money, more easily, than through other online or traditional channels. For more information, please visit: