Vidyard Raises $6M From Omers, INovia, SoftTech

Vidyard said it secured $6 million in Series A financing in a deal led by OMERS Ventures and joined by current investors iNovia Capital and SoftTech VC. The company is developing a video marketing platform.


Vidyard Secures $6 Million In Series A Financing

TORONTO, Canada – March 21, 2013—Vidyard, the world’s first video marketing platform for business, today announced it has secured $6 million in Series A financing.

OMERS Ventures led the round alongside current investors iNovia Capital and SoftTech VC – further reinforcing its commitment to the Vidyard story. In addition, Jill Rowley participated with a personal investment in the company. The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content.

“Our journey to this point has been nothing short of remarkable and I’m happy to announce that we’ve secured Series A financing from an amazing group of investors. This deal comes on the tail of significant momentum as we continue to develop the “video marketing platform” category. We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard.
By breaking open the “black box” of video with their industry-crushing analytics and built in marketing tools, Vidyard is transforming how companies use video content to grow their businesses. Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform.

“Vidyard’s simple brilliance addresses a clear and significant need in a rapidly growing market. Michael Litt and Devon Galloway, Vidyard’s founders, took the initiative to develop a valuable and easy-to-use solution for a challenge they faced every day in their own businesses. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment,” said Derek Smyth, Managing Director of OMERS Ventures.

Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms– Eloqua and HubSpot. Vidyard’s innovation continues to empower marketers with the most advanced

About Vidyard

Vidyard is a Waterloo-based company that has developed an online video platform for businesses.
Vidyard is a flexible quality of service focused video platform for business and content providers to manage and analyze the success of their video content. The Call to Action feature, “Pop Out” allows simple implementation of lead-capture, one click conversion and one-click payment for products or services.
Vidyard’s intelligent monitoring means that they only serve the content that is being viewed. They have also built “instant-start” technology directly into the player. Your viewers won’t lose patience waiting for your videos to fetch from the server.
About iNovia Capital

iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three seed and early-stage funds. For more information, visit or follow iNovia on Twitter at