ePrize, a Pleasant Ridge, Michigan-based company that specializes in mobile, social and Web campaigns and was acquired last summer by the private equity firm Catterton Partners, is itself announcing an acquisition. Under terms that aren’t being disclosed, ePrize has purchased Promotions.com, a company that offers brand contents and other “consumer-activation tactic.” The move marks ePrize’s fifth acquisition is less than two years.
ePrize, a global leader in engagement for mobile, social, and web campaigns — and the largest provider of interactive promotions — today announced the acquisition of Promotions.com, a company that offers brands contests and other consumer-activation tactics. The deal marks ePrize’s fifth acquisition in under two years and further establishes its market position as the leading provider of robust promotional, loyalty, and mobile solutions. ePrize’s customer engagement platform is currently used by more than 50% of the Fortune 500 brands.
Since 1993, Promotions.com has been a leading interactive services provider specializing in driving desired consumer behaviors via the execution of sweepstakes, contests, instant-win games, Facebook and Twitter promotions, and other digital promotional activation tactics. The acquisition by ePrize demonstrates the rapid momentum it is experiencing as it broadens its product offerings and enhances its multi-channel technology platform and product offerings.
“With all the clutter in the market, it can be overwhelming when brands seek a partner to help drive digital engagement,” said Matt Wise, CEO of ePrize. “Our goal at ePrize is to offer a holistic engagement platform that enables the world’s largest brands to execute everything from mobile campaigns to social loyalty to live text-to-screen promotions and connect them to in store experiences. Our acquisition of Promotions.com allows us to further enhance our current promotional capabilities, add new members to our team who are already experts in the space, and offer current Promotions.com customers a more comprehensive, multi-channel engagement solution.”
ePrize’s recent acquisitions include Mozes, a mobile engagement company that added live event activation to ePrize’s portfolio of digital services, and Bulbstorm, an innovative software platform that allows for the production of fast, simple, high-volume promotional executions across social properties, mobile apps, and websites. Headquartered in Detroit, ePrize employs over 400 full-time people across eight offices including New York, Chicago, Nashville, Los Angeles, San Francisco, Phoenix, and Seattle.
About ePrize, Inc.
ePrize is a global leader in digital and mobile engagement. A majority of Fortune 500 brands such as Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T, have relied on ePrize’s multi-channel solutions to engage consumers on their path to purchase — all on a single unified platform. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Phoenix, San Francisco, and Seattle. Visit us at eprize.com or text CRM to 35350 for mobile demos and alerts. For ePrize’s press kit, click here.Get your FREE trial or subscribe now to Buyouts to find new deal opportunities, super-charge your fundraising efforts and track top managers.