Redstar Ventures said on Thursday that Gina Ashe is joining Redstar to lead its newest startup as CEO. In her new role, Ashe will direct the development of the yet to be revealed operating company. Prior to joining Redstar Ventures, Ashe was CEO and founder of Krush, a consumer platform for action and outdoor sports brands. Redstar Ventures is a “venture foundry” based in Boston.
CAMBRIDGE, MA–(Marketwired – May 23, 2013) – Redstar Ventures, the Boston-based venture foundry, today announced that prominent serial entrepreneur Gina Ashe is joining Redstar to lead its newest startup as CEO. Ashe joins veteran entrepreneurs Bill Wittenberg and Andrew Lau on Redstar’s leadership team, and will spearhead the development of the yet to be revealed operating company, which has been in testing and operation for the past year.
The startup offers a new retail and product distribution model for consumer goods, developed within Redstar’s underemployment theme — one of several markets identified by Redstar Ventures where opportunity exists to create new products and services. The social marketing platform helps brands gain loyal customer followings, and simultaneously equips entrepreneurial young people with resume-building skills to brand, market, and sell products that they are passionate about — making them stronger candidates when they enter the workforce.
“Because Redstar Ventures has been testing the business model for a year, we’ve done the major legwork refining the thesis — essentially ‘derisking’ to a degree for the CEO,” said Matt Beecher, co-founder and managing director, Redstar Ventures. “Instead of being mired in that process, Gina can hit the ground running and play to her strengths to rapidly scale the business.”
Prior to joining Redstar Ventures, Ashe was CEO and founder of Krush, a consumer platform for action and outdoor sports brands to preview their upcoming collections to targeted focus groups of young, social consumers. With Krush, she created a new retail model to provide brands with predictive data and initial pre-orders. Previously Ashe founded Sermo, a healthcare hub for doctors to share questions and insight, and held marketing and finance roles across a number of consumer and healthcare companies.
“So many startups are neither addressing problems worth solving, nor kicking the tires on their models to make it worth anyone’s time. Redstar offered me the chance to lead a startup with an existing track record of success and a critical mass of talent in the partners and the team — it was an opportunity I couldn’t pass up,” says Ashe. “Redstar’s approach excites me because it channels the talents and energy of entrepreneurs into scalable, sustainable companies, and this is where I see venture capital headed.”
About Redstar Ventures:
Redstar Ventures is neither an incubator, nor a venture capital firm. We are a “venture foundry” that takes a top-down approach to building companies. Our model is based on identifying significant trends and growing markets, then developing potential products and services for those markets. From there, we find the right staff, partnerships, and sources of investment to launch the enterprise. We were founded in 2012 by ATG co-founders, Jeet Singh and Joe Chung, and Matt Beecher of SCS Financial, and are grounded in the belief that channeling an entrepreneur’s creativity and energy towards fields where fundability, growth, and exit potential are high increases their chances of success.