The Bouqs Company said it raised $1.1 million in seed funding from Quest Venture Partners, Siemer Ventures and angel investors Mich Mathews, the former CMO of Microsoft, Dennis Phelps, a partner at Institutional Venture Partners, Andy Dunn, founder of Bonobos, and Brian Spaly, founder of Trunk Club. The company operates a cut-to-order flower delivery service.
(Correction: Bouqs Company was misspelled in the original headline to this story. It has been corrected.)
$1.1 Million Round Seeds TheBouqs.com’s Rapid Growth
Floral E-Commerce Company Delivers Cut-to-Order Flowers Straight From Volcano to Door
Venice, Calif.—June 25, 2013—The Bouqs Company (TheBouqs.com), a cut-to-order online flower delivery company, today announced $1.1 million in seed funding from Quest Venture Partners and Siemer Ventures, as well as reputable angel investors including Mich Mathews, former CMO of Microsoft; Dennis Phelps, partner at Institutional Venture Partners; Andy Dunn, CEO/founder of Bonobos; and Brian Spaly, CEO/founder of Trunk Club.
The round will support the company’s technology and infrastructure, expand the team and help drive awareness of its next-generation online flower delivery service. And, it will ensure TheBouqs.com is able to continue building a public profile that showcases just how different it is from big, traditional giants in the online flower space: video.
“This amazing group has invested both financial and intellectual capital in TheBouqs.com and with their support we’re primed to accelerate growth in a market that has been stagnant for decades,” said John Tabis, CEO & founder, TheBouqs.com. “We’re bringing a whole new model to the multi-billion dollar flower industry with our modern, customer-centric brand. Closing this round is a huge step toward our goal of revolutionizing online flower delivery and making ‘Bouqs’ a household word.”
TheBouqs.com launched last year to create an online flower delivery service for the modern consumer by shipping high-quality, farm-direct, eco-friendly stems, offering honest and direct pricing with no hidden fees, and delivering a simple and superior shopping and customer service experience. The company’s cut-to-order Bouqs all ship for a flat rate of $40 (including shipping to anywhere in the United States). Sent directly to the recipient right after being cut on partner farms on an active volcano in South America, more than 200,000 blooms have already shipped. This all makes it super simple for buyers, and ensures recipients get high-quality, fresh, cut-to-order flowers.
“The Bouqs Company’s vertically integrated supply chain separates the company from other online flower delivery brands,” said Eric Manlunas, co-founder & managing partner at Siemer Ventures. “By controlling the entire sales process, from the ordering and picking of the stems to the shipping of the Bouq, the company can own the customer experience and guarantee quality. I am truly excited for the future of TheBouqs.com.”
All Bouqs are grown on eco-friendly and sustainable farms located 10,000 feet above sea level on an active volcano situated right on the equator. The mineral-rich, volcanic soil and ample sun above the cloud line result in premium stems with robust colors. Each farm only cuts what is ordered, unlike the traditional supply chain that can see up to one in three stems wasted. Rather than flowers traveling from farm to multiple layers of wholesalers to retail florist to customers, TheBouqs.com ships straight to the client.
“Our farms and cut-to-order fulfillment process make us incredibly unique,” said JP Montúfar, COO & co-founder, TheBouqs.com. “The key to the best and brightest flowers is sunlight, which is why we grow our flowers where we do. And, our flowers are delivered just four days after they’re cut, versus up to 10-14 days elsewhere. Receiving our cut-to-order Bouqs gives our customers the same experience of walking in from their own backyard with a handful offresh-cut flowers. ”
Clients can choose from a wide variety of seasonal Bouqs in a singleorder or set up a Bouqs Clubsubscription that ensures they never miss an important birthday or anniversary, enables them to show spontaneous love through friendly reminders, or saves them time and money by pre-scheduling recurring flower deliveries. Subscriptions are also available forbusinesses to brighten their workspaces.
“John has created a company led by an outstanding and creativemanagement team with strong ecommerce, floral and branding expertise,” said Andy Dunn, CEO & founder of Bonobos, who sits on the company’s board of advisors. “All of us who have invested in TheBouqs.com see an enormous market opportunity in an industry that needs a huge facelift.”
For more information on The Bouqs Company, please visit: www.TheBouqs.com or watch thevideo.
About The Bouqs Company
The Bouqs Company (TheBouqs.com) is a cut-to-order online flower delivery company. Founded by John Tabis and JP Montúfar, the company launched in 2012 to create an online flower delivery service for the modern consumer. TheBouqs.coms offers a simple shopping and superior customer service experience, and delivers high-quality, farm-direct, eco-friendly stems with honest and direct pricing. The Bouqs are grown on eco-friendly and sustainable farms located 10,000 feet above sea level on an active volcano situated right on the equator in South America. For more information on The Bouqs Company, please visit: www.TheBouqs.com or watch the video.