Poll: No Rush to Boost Ads Now that SEC Has Lifted Ban on General Solicitation

bored kid 4x6 shutterstock_131924027

Now that they will finally get the chance to advertise their funds to a mass audience, buyout and venture firms aren’t in any hurry to toot their horns, according to a peHUB poll.

PeHUB polled readers following the SEC’s decision last week to allow general solicitation by private equity, venture capital and hedge funds.

Of the 35 firms that took the poll, just over half said their advertising would stay the same following the SEC’s ruling. About 27 percent said they would increase their ads and about 20 percent said they weren’t sure if their advertising would go up or stay the same.

A similar poll by peHUB sister site HedgeWorld found that 41 percent of hedge funds planned to increase their ads.

Most of the respondents in the peHUB survey were private equity firms (20). The rest were venture firms (eight), placement agents (four) and funds of funds (two).

In terms of advertising mediums, respondents said they would largely focus their advertising efforts around the Internet and print – with 11 saying they’d use the Internet and nine saying they’d use print. No more than two respondents said they planned to use any of the other mediums mentioned: TV, radio, billboards and the Goodyear blimp.

Image credit: Photo courtesy of ShutterStock

(Click on charts to enlarge)


Fundraising? Don’t miss our 29th annual PartnerConnect East conference in Boston on March 21-23. This event is packed with more than 200 LPs and 300 fund managers. Click HERE

Sign up to our Newsletter

Receive updates from our PE HUB Wire and Top Stories of the Week newsletters:

We will not send you spam, and we don't share your email address with 3rd parties.