Poll: No Rush to Boost Ads Now that SEC Has Lifted Ban on General Solicitation

Now that they will finally get the chance to advertise their funds to a mass audience, buyout and venture firms aren’t in any hurry to toot their horns, according to a peHUB poll.

PeHUB polled readers following the SEC’s decision last week to allow general solicitation by private equity, venture capital and hedge funds.

Of the 35 firms that took the poll, just over half said their advertising would stay the same following the SEC’s ruling. About 27 percent said they would increase their ads and about 20 percent said they weren’t sure if their advertising would go up or stay the same.

A similar poll by peHUB sister site HedgeWorld found that 41 percent of hedge funds planned to increase their ads.

Most of the respondents in the peHUB survey were private equity firms (20). The rest were venture firms (eight), placement agents (four) and funds of funds (two).

In terms of advertising mediums, respondents said they would largely focus their advertising efforts around the Internet and print – with 11 saying they’d use the Internet and nine saying they’d use print. No more than two respondents said they planned to use any of the other mediums mentioned: TV, radio, billboards and the Goodyear blimp.

Image credit: Photo courtesy of ShutterStock

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1 Comment

  • It will be interesting to see what new forums will arise or become popular for advertising now that it is allowed. Certainly it makes sense that PE firms won’t want to put out ads that aren’t highly targeted, since they’re trying to reach just a very tiny audience of large LPs.

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