San Francisco-based Apsalar announced today it has raised a $9 million Series B round led by DCM, with participation from Correlation Ventures and existing investors Thomvest Ventures and DN Capital. The company, which provides mobile analytics, previously raised a $5 million Series A round in September 2011. Before that, it raised less than $1 million in seed funding from 500 Startups, Morado Ventures, the Seraph Group and individual investor Mark Goines. (Thomvest Ventures is funded solely by Peter Thomson, who also serves as director of Thomson Reuters, publisher of peHUB.com.)
Apsalar Raises $9M Series B Led by DCM to Expand Mobile DSP
SAN FRANCISCO, CA – August 15, 2013 Apsalar, a leading mobile advertising and analytics company, today announced that it has closed a $9 million Series B round of financing. The round was led by DCM, with participation from Correlation Ventures and existing investors, including Thomvest Ventures and DN Capital.
Apsalar’s data-powered mobile advertising product, a mobile Demand-Side Platform (DSP), helps mobile app marketers and agencies buy high-ROI mobile ads for their apps across over 70 networks and real-time bidding (RTB) exchanges, using one centralized platform. The company taps into the power of behavioral targeting, using its anonymized 1st party data on over 800 Million mobile app users to help advertisers more effectively acquire and retarget profitable and engaged users.
As part of its suite of offerings, Apsalar also provides free mobile analytics for marketers, allowing business leaders to measure the ROI of all their mobile campaigns with attribution analytics, while gaining added insights into user revenue, engagement, and retention.
“There is a tangible need in the market right now for high-ROI mobile user acquisition, and we are excited to be able to fill that need,” said Michael Oiknine, CEO and Co-Founder of Apsalar. “We look forward to continuing to innovate on behalf of the rapidly growing customer base of leading brands and agencies that we work with, as we continue redefining the mobile advertising space towards measurable, ROI-driven marketing.”
The company plans to increase head count across all departments and will also continue to deepen the technology behind its advanced ad targeting and mobile analytics capabilities. Apsalar also plans to aggressively expand marketing and sales programs in order to further extend Apsalar’s global reach.
“Apsalar is the leader in ROI-driven mobile user acquisition. They are unique in their ability to identify high value and highly engaged mobile users, and they are the only company that combines real time mobile analytics with attribution and a mobile DSP with 1st party data,” said Osuke Honda, Partner at DCM. “We are impressed by their traction with top mobile players across multiple industries. Apsalar is definitely the player to watch in the mobile DSP space.”
Apsalar’s mobile demand-side platform is powered by 1st party behavioral data and provides an advertising and analytics solution for direct marketers and agencies looking to acquire and optimize high-ROI mobile audiences at scale. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, DCM, Battery Ventures, and DN Capital. Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups in 2011. For more information, visit www.apsalar.com.
DCM is an early stage venture capital firm based in Silicon Valley, Beijing and Tokyo with more than $2 billion under management. DCM has investments in more than 200 technology companies across the United States and Asia and provides hands-on operational guidance and a global network of business and financial resources. DCM has backed industry-leading companies such as 51job, About.com, Clearwire, eDreams, Foundry Networks, Kabu.com, Sling Media, SMIC, and VanceInfo as well as upcoming startups such as 58.com, Bill.com, Bridgelux, Kakao, Happy Elements, and Trion Worlds. Recent successes (IPOs and M&As) include China-based Renren, BitAuto, Dangdang, Luxin and Vipshop; Japan-based Pokelabo (GREE) and StarFlyer and U.S.-based Fortinet, PGP (Symantec) and SandForce (LSI.) For more information, visit http://www.dcm.com/.