MartiniMedia Raises $14 Mln


MartiniMedia has secured $14 million in financing led by long-term investors Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank. Fort Mill, S.C.-based Martini is a media and advertising company.

PRESS RELEASE

San Francisco, CA and New York, NY – August 27, 2013 – Martini Media, a global media and advertising company, has secured $14 million in financing. The round was led by long-term Martini Media investors Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank.

“Martini Media remains on a rapid growth trajectory both in the U.S. and Europe,” said the company’s CFO and COO, Erik Pavelka. “Our growth rate, global expansion, client wins and technology and product development capabilities have all outpaced expectations. We are also firmly on target to meet our profitability requirements after consistently exceeding our targets.”

Martini Media will use the new infusion of capital to accelerate its aggressive growth strategy. The company plans to invest in its data, technology and product portfolio, build on its premium programmatic solutions, expand into more international markets, as well as focus on hiring world-class technologists. Additionally, Martini Media was ranked 376th on the 2013 Inc. 500 with a three-year sales growth of 1,177 percent and was also ranked 44th on the Top 100 Advertising & Marketing Companies.

“Brands are hungry to engage with consumers in the most inspiring ways wherever consumers are – which is often on the go,” said industry expert and Martini Media advisor, Jack Myers. “Martini Media solves this by providing high-quality data and content driven solutions at scale. This financing round will help the company solidify its position as the leader in supporting brands as they redefine their relationships with consumers through media touch points that matter the most. It’s a special moment in time for consumers, brands, publishers and Martini Media.”

“Martini Media has proven itself as the company to work with to engage today’s consumer with the most innovative media and content,” said Martini Media board