QuizUp developer Plain Vanilla Games attracts $2 mln


Plain Vanilla Games, developer of the social trivia platform QuizUp, has raised $2 million in funding. The investors were Sequoia Capital and eVentures. Based in San Francisco and Reykjavik, Iceland, Plain Vanilla Games is a game developer.

PRESS RELEASE

SAN FRANCISCO — November 20, 2013 — Plain Vanilla Games, the game development studio behind QuizUp, the social trivia network, announced today it has partnered with Sequoia Capital and eVentures and raised $2 million. QuizUp, which was released just over a week ago as the biggest trivia game in the world, already has 1.7 million signed up users who’ve clocked in a total of 317 years of total play time, with an average of 5,000 matches a minute. The funding was closed before the launch of QuizUp.
“We are delighted to see the phenomenal reception of QuizUp,” says Thor Fridriksson, founder and CEO of Plain Vanilla Games. “Engagement is going through the roof, people are playing, chatting, and adding friends at a rate that is way beyond anything we anticipated. We are gratified by the enthusiasm and support of our investors and this provides a great vote of confidence for our mission to help connect people from around the world through shared passions and interests.”
QuizUp launched on iPhone with over 100,000 trivia questions in close to 300 categories. Its passionate users have already contributed [thousands] of questions at www.quizup.com. QuizUp is the first trivia game to blend human interaction between friends and strangers with gameplay in a seamless way through one-to-one messaging, discussion boards, and unique leaderboards organized by city, state and country. On QuizUp, die hard fans are showing off their prowess in niche topics and casual players are coming together in a way that had never been possible before.
“I loved Trivial Pursuit as a child, so I was drawn to Thor’s marvelous vision of developing a trivia network on mobile that thoughtfully integrates social features,” said Roelof Botha, partner, Sequoia Capital. “QuizUp taps our desire to learn, keep in touch with friends and connect with strangers who share our niche interests.”
“We anticipated the run-away organic growth of Plain Vanilla’s QuizUp app even before it launched. It was obvious to us that there were no similar apps on the market with this level of depth and virality,” said Mathias Schilling, e.Ventures co-founder and managing partner. “QuizUp is simultaneously addictive and educational, with 250 topics ranging from sports to the arts. We believe Thor and his team will make a substantial impact on the market.”
About Plain Vanilla Games:
Plain Vanilla Games was founded with the plan to develop beautifully designed, user-centered and addictively entertaining games. Based in San Francisco and Reykjavik, Iceland the Plain Vanilla team includes amazing illustrators, motion artists, musicians, graphic designers and programmers who are passionate about creating amazing games. Plain Vanilla Games released QuizUp, the biggest trivia game in the world in 2013.
About QuizUp:
QuizUp for iPhone is the biggest trivia game in the world with over 100,000 trivia questions in close to 300 categories. QuizUp is the first to blend human interaction between friends and strangers with gameplay in a seamless way through one-to-one messaging, discussion boards, and unique leaderboards organized by city, state and country. QuizUp isavailable for free on the iTunes App Store.
About e.ventures
Founded in 1998 and built on a strong, shared culture of entrepreneurship, e.ventures is a venture capital firm with global scale. The firm invests out of dedicated funds in five geographies, namely e.ventures (U.S.), e.ventures Europe, e.ventures Russia, Infinity e.ventures (China and Japan) and Redpoint e.ventures (Brazil and Latin America). The e.ventures team has been investing in Internet companies for more than 15 years and operates as one team by combining a global investment strategy and philosophy with local presence and insights. Focused exclusively at the intersection of consumer Internet, media and mobile, e.ventures aims to help entrepreneurs build transformative companies.
About Sequoia Capital
Sequoia Capital helps founders turn imaginative ideas into enduring companies. As the “Entrepreneurs Behind the Entrepreneurs,” the Sequoia team has worked closely with legendary founders such as Steve Jobs of Apple, Larry Ellison of Oracle, Len Bosack and Sandy Lerner of Cisco, David Filo and Jerry Yang of Yahoo!, Max Levchin, Elon Musk and Peter Thiel of PayPal, Sergey Brin and Larry Page of Google, Steve Chen and Chad Hurley of YouTube, and Reid Hoffman and Jeff Weiner of LinkedIn. Sequoia is now helping the next generation of innovators build the lasting companies of tomorrow.