Freestyle Capital leads seed round for Guardly

Guardly said Wednesday that it has closed $1.45 million in seed financing. Freestyle Capital led the round with participation from Golden Venture Partners and MaRS Investment Accelerator Fund. Based in Toronto, Guardly is a provider of mobile safety solutions.


Toronto, Canada (PRWEB) January 29, 2014
Guardly, a leading provider of enterprise-grade mobile safety solutions, has raised $1.45 million in seed financing to expand on its recent success delivering real-time mobile and cloud-based employee safety solutions to enterprise organizations. The new funds will be used to further accelerate product innovation and to support a growing sales and customer success team. The financing was led by San Francisco-based Freestyle Capital, with participation from Golden Venture Partners and MaRS Investment Accelerator Fund. To date, Guardly’s solutions have been licensed by enterprise clients for use by over 430,000 end users such as employees or students that its clients have a duty to safeguard.
Employee safety is currently a top priority for most corporate security and environmental health and safety (EHS) leaders – this includes safety in the workplace, in remote areas, and while travelling internationally. Guardly’s mobile safety solutions are often sought out by its clients to help mitigate organizational risks associated with workplace violence, remote worker safety and corporate travel safety. To ensure Guardly’s mobile safety apps are effective in as many situations as possible, the company has captured and analyzed over 2 million (non-personally identifiable) data points on how its mobile apps are used in over 4,500 real-world situations and simulations. Guardly has also taken careful measures to ensure end-to-end security of all user data, and to address privacy concerns over employee location tracking and data access.
“Recent success at Guardly has been driven by our commitment to delivering mobile safety solutions that are first-to-market and that outperform alternatives by orders of magnitude – 10X improvements or greater – with key initial emphases placed on emergency alert origination capabilities, location tracking accuracy and incident response efficiency,” said Josh Sookman, Guardly CEO.
Guardly has placed specific focus on these areas to improve upon many of the functional issues and risks that legacy technology solutions pose on their users and customers, such as:
Not having any mobile device capable of two-way crisis communication and notification
The need to charge and carry secondary devices to initiate emergency alerts
Having to seek out fixed emergency help points when time is of the essence
Inaccurate or non-existent GPS or indoor location data
Location data being provided to security operations too late
Significant delays with third-party managed services reporting incidents to corporate security
The most innovative security leaders have already deployed security measures with mobile and cloud-based components. To help the larger majority of security leaders improve their understanding and education of these technologies, Guardly released a white paper entitled Emerging Landscape of Mobile and Cloud Technologies in Corporate Security (January 2014). The white paper provides technology definitions, outlines emerging trends and highlights innovative vendor solutions.
Learn more about Guardly’s enterprise mobile safety solutions in this new 2-minute video.
About Guardly
Guardly provides mobile safety and security solutions for enterprise organizations, campuses, and cities. Leveraging the latest cloud, mobile, indoor-positioning and real-time technologies, Guardly is radically improving traditional emergency notification, communication and management. With over 70% of all emergency calls now coming from mobile phones, more emergency response teams rely on Guardly’s modern infrastructure to better protect mobile employees. Guardly mobile security applications on Android, iPhone, Windows Phone and BlackBerry act as personal emergency phones that broadcast GPS and indoor location, profile and identity, and support two-way communication with security operators and authorities. For Security Operations Centers (SOCs), Guardly provides an integrated platform for incident monitoring and response, helping security operators make faster and more effective decisions. For the 10% of emergency calls that are non-responsive, Guardly’s industry-first Indoor Positioning System (IPS) can transmit the building, floor and room location of an emergency caller to security operators and help them find these callers in minutes, not hours. Guardly’s Mobile Mass Notification System sends 500,000 geo-targeted notifications in seconds, utilizing unique messaging protocols for higher reliability, performance and interaction. To learn more about Guardly please visit

Find new deal opportunities, super-charge your fundraising efforts and track top managers with VCJ. Get your FREE trial! Or subscribe now!

Sign up to our Newsletter

Receive updates from our PE HUB Wire and Top Stories of the Week newsletters:

We will not send you spam, and we don't share your email address with 3rd parties.