Origami Logic said Wednesday that it has closed $15 million in Series B financing. Jafco Ventures led the round with participation from existing investors Accel Partners and Lightspeed Venture Partners. In addition to the funding, Jafco Ventures’ Jeb Miller, will join Origami Logic’s board of directors. Based in Menlo Park, Calif., Origami Logic is a provider of marketing intelligence solutions.
MENLO PARK, Calif., Jan 29, 2014 (BUSINESS WIRE) — Origami Logic, the developer of marketing intelligence solutions, today announced that it raised $15 million in Series B financing, bringing total investment in the company to $24.3 million. The round, led by Jafco Ventures, included participation from existing investors Accel Partners and Lightspeed Venture Partners. Jeb Miller, a general partner at Jafco Ventures, will join Origami Logic’s Board of Directors. The funds will be used to ramp up Origami Logic’s engineering, sales and marketing efforts to meet increasing market demand.
“With the ever expanding number of different services marketers use today to reach and engage their customers, senior marketing and analytics professionals find themselves making decisions without complete, accurate, or timely information,” said Opher Kahane, Origami Logic’s CEO and co-founder. “We’re helping solve that challenge. With our marketing intelligence platform, brands become more informed and nimble. They use the platform, which allows them to easily collect and organize disparate marketing data, to discover, quantify, visualize, and evaluate everything that is happening with their campaigns and programs. We’re thankful for the confidence that Jafco and our existing investors have shown us. Their support will enable us to continue to innovate in the marketing intelligence domain and invest in the resources we need to effectively serve the market.”
“Digital is totally changing the marketing landscape and marketers are trying to figure out how to effectively use data to get the most out of their efforts,” said Jeb Miller, general partner at Jafco Ventures. “The feedback Origami Logic is getting from their early customers shows that they are building something special to address this problem. We are excited to be working with Opher and his team as they enter the next phase of their business.”
Based in Palo Alto, Jafco Ventures is a venture capital partnership that invests in early-stage companies with great teams that demonstrate differentiated technology, compelling business models and momentum in their respective markets. The firm’s focus is to help portfolio companies efficiently scale to realize great outcomes. Jafco Ventures has had the privilege to invest in market-leading companies such as Aster Data, FireEye, 41st Parameter, Infinera, MoPub, Palo Alto Networks, and Proofpoint. To support this challenge the partnership consists of a core team of proven, early-stage venture capital investors, augmented by venture partners with best-in-class experience in scaling companies and a world-class business development team based in Tokyo. For more information about Jafco Ventures visit www.jafco.com .
About Origami Logic
Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through its next-gen marketing intelligence platform, organizations make better, more informed decisions by using their data to discover, quantify, visualize and continuously evaluate their marketing-based business drivers. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.