Abe’s Market snags $10 mln

Abe’s Market said Friday that it has closed $10 million in funding. Mistral Equity Partners led the round with participation from OurCrowd, Beringea and Bearing Capital. Headquartered in Chicago, Abe’s Market is a provider of natural, organic products.


February 7, 2014 (Chicago, IL)- AbesMarket.com announced today that it has received a $10 Million Dollar investment from Mistral Equity Partners, a leader in consumer and retail financing. The fund is led by Andy Heyer, an early investor in Hain-Celestial. Additional participants in this funding round include OurCrowd, Beringea and Bearing Capital. The investment marks the next phase of growth for
Abe’s Market as it continues to solidify itself as the most trusted resource for natural and organic living products online.

“We are excited to work closely with the Mistral Equity team, they have financed  some of the most successful and recognizable consumer and natural brands, “ says Richard Demb co-founder and CEO of AbesMarket.com “We have hit on a core need, Americans are looking to live better and leverage the convenience of an
online experience. Our active community is growing, and with this investment, we will respond to their needs by offering even more ease as they seek a natural and organic lifestyle.”

With this new capital, AbesMarket.com will continue to grow its highly engaged customer community. The company will expand its curated selection of the finest natural and organic products and expedite the creation of informative and compelling content. Abe’s will also continue to work closely with its seller community to help them grow their businesses both online and offline.

“Since its founding, Mistral has invested in companies that share its vision for how consumers are living,” says Andy Heyer, CEO and Managing Director. “Abe’s Market has responded to the consumer need for healthier products while their content and engagement have rallied a community. Abe’s Market provides this in a way brick and mortar retailers cannot….You can’t build a community in a supermarket aisle.”

About AbesMarket.com

Founded in late 2009, AbesMarket.com is the go-to resource for remarkable natural products and enlightening content that strengthen and simplify the pursuit for better living. In addition to offering thousands of natural, organic and ecofriendly products, the company works tirelessly as a champion for small business, providing a platform that delivers marketing and logistical support while connecting sellers directly with the right audience to buy their products.

Headquarted in Chicago, IL, AbesMarket.com is changing the way we live for better.To find out more, go to www.abesmarket.com.

About Mistral Equity Partners

Mistral Equity Partners is a private equity firm comprised of highly experienced investment professionals and seasoned industry executives. The firm specializes in the consumer, retail, and consumer focused media sectors, and is especially attracted to businesses that are supported by strong demographic trends and
fundamental changes in consumer preferences. Mistral’s principals have a long history of working together and identifying successful investment opportunities with these characteristics. Mistral’s portfolio includes Shearer’s Foods, Inc.; Jamba, Inc.; Worldlynx Wireless LP; LoveSac Alternative Furniture Co; Country Pure Foods, Inc.; Worldwise, Inc.; and XpresSpa Holdings, LLC. www.mistralequity.com

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