Flower delivery startup BloomThat grabs $2 mln

BloomThat has secured $2 million in seed funding. Investors included SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Alexis Ohanian, Ron Rofe, Baron Davis and Gary Vaynerchuk. Based in San Francisco, BloomThat is a flower delivery company.


San Francisco, CA — 02/06/2014 – BloomThat, the company that makes it easy and fun to send flowers “just because”, today announced that it raised a $2 million seed funding round. Investors in the company include SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Alexis Ohanian, Ron Rofe, Baron Davis, and Gary Vaynerchuk. Additionally, BloomThat has launched its mobile app, which is available as a free download in Apple’s iTunes store, allowing people to quickly select and send flowers from anywhere.
From handwritten notes to delivery by bicycle in less than 90 minutes, BloomThat creates unique experiences that delight people sending and receiving flowers. By combining style, technology and psychology, BloomThat is making it simple to deliver beautiful flowers that provide a fun experience without breaking the bank. The company’s bouquets include whimsical flair and thoughtful presentation for a stylish experience that resonates with both men and women.
“The process for sending flowers is often too complicated, expensive and inconsistent, which leads to most people only sending flowers for Hallmark or traditional occasions such as birthdays, anniversaries or if they screwed up and want to say they are sorry,” said Matthew Schwab, co-founder of BloomThat. “Our goal is to create an experience that is so simple and enjoyable that people will stop asking, ‘Should I send flowers?’ and instead ask, ‘Who should I send flowers to today?’”
BloomThat designs its own bouquets, which largely stick to a fresh cut, garden aesthetic and are priced between $35 and $60 with delivery included. With the new BloomThat mobile app, people can send beautiful flowers in a few taps instead of spending several minutes on a website to send lower-quality flowers at twice the price. BloomThat keeps prices low by focusing on a simple, curated collection of bouquets, ordering in bulk, cutting out waste and streamlining the process.
The company’s goal is to create delightful experiences that make it simple for anyone to send flowers for any reason instead of being driven by a specific occasion on a set day. Since launching late last year, BloomThat customers send flowers 3 times more often than those shopping at your typical online flower retailer or local florist.
BloomThat is currently available in San Francisco Palo Alto, Mountain View, Menlo Park and Sunnyvale and will be available in additional major metropolitan areas in the coming months. For more information visit: www.bloomthat.com.
About BloomThat
BloomThat offers handcrafted flowers starting at $35, delivered for free in 90 minutes. All bouquets are designed around what’s fresh and in-season, sourcing local and domestic flowers as much as possible, curated and designed to make the buyer look good, and the person receiving flowers feel great. BloomThat was founded in 2013 by, David Bladow, Matthew Schwab and Chad Powell and is based in San Francisco. The company was a part of the highly successful start-up incubator, Y Combinator, and has received funding from leading venture capital firms and investors including, SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Alexis Ohanian, Ron Rofe, Baron Davis, and Gary Vaynerchuk. For more information about BloomThat visit www.bloomthat.com or www.facebook.com/bloomthat or twitter.com/BloomThat.

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