MyFitnessPal buys VC-backed health startup Sessions

Health and fitness platform MyFitnessPal said Wednesday that it has acquired Sessions. No financial terms were disclosed. Based in San Francisco, Sessions is a personal coaching app. Its backers include Rock Health, Collaborative Fund, SV Angel and Australia’s Blackbird Ventures.


SAN FRANCISCO—(February 19, 2014)—MyFitnessPal, the leading health and fitness platform, today announced it has acquired Sessions, a Rock Health-backed company that paired people with coaches to make exercise a habit. The move comes on the heels of massive growth for MyFitnessPal, which now integrates with 80% of wearable activity trackers and has over 50 million registered users.
The deal combines MyFitnessPal’s massive market footprint with Sessions’ insights into behavior change coaching. Since its founding in 2012, Sessions programs have proven much more effective for users than industry average engagement rates, with 90% of members sticking with the program through to completion.
“Our members have told us they want expert advice and accountability. Acquiring Sessions gives us a team that’s been thinking about coaching for years to help us jumpstart our own coaching initiatives,” said Mike Lee, co-founder of MyFitnessPal. “This move positions MyFitnessPal to provide yet another layer of offerings to what we already have: the largest-ever set of health data and tools, and a living, breathing study in how to make healthy living the new normal for millions of people.”
MyFitnessPal’s partner integrations, including Fitbit, Jawbone and Withings, make it easy for users to tie all of their health data together on one central software layer, allowing MyFitnessPal and its partners to develop insights that create even more value for users. This year alone, the company has seen a tremendous increase in users and engagement, including three times as many downloads the first week of January compared to a normal week. The wide adoption of MyFitnessPal’s API, which now integrates with 40 partners, has also resulted in users logging more than 27 billion burned calories via the integrated apps and wearable devices.
Sessions co-founders, Nick Crocker and Ben Hartney, will join MyFitnessPal along with the rest of their team.
About MyFitnessPal
MyFitnessPal has helped more than 50 million people achieve and maintain a healthier and happier lifestyle. With a database of nearly 4 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit

Take your pick!

  • Buyouts delivers exclusive news and analysis about private equity deals, fundraising, top-quartile managers and more. Get your FREE trial or subscribe now.
  • VC Journal provides exclusive news and analysis about venture capital deals, fundraising, top-quartile investors and more. Get your FREE trial or subscribe now.