BlueSpire Strategic Marketing, a portfolio company of High Road Capital Partners, has acquired Martino & Binzer. No financial terms were disclosed for the transaction, which was completed on February 21, 2014. Fifth Third Bank provided the financing for the deal. Headquartered in Farmington, Conn., Martino & Binzer is a provider of marketing, sales consulting and technology services to the senior living community service sector.
NEW YORK, February 24, 2014 – High Road Capital Partners (www.highroadcap.com)announced today that its portfolio company BlueSpire Strategic Marketing has added Martino & Binzer to its family of companies. BlueSpire is a leading provider of strategy, technology, and content solutions for the healthcare and financial services industries. Martino & Binzer is a leading provider of integrated marketing, sales consulting, and technology services to the senior living and continuing care retirement community service sector.
“Senior living communities are increasingly relying on sophisticated marketing services, such as those provided by Martino & Binzer, to build brand awareness, increase occupancy, and drive census. Martino & Binzer’s customer base make it a natural partner for BlueSpire. Both companies bring complementary know-how in overlapping markets and highly regulated industries,” said Jeff Goodrich, High Road Partner.
“This combination expands BlueSpire’s range of digital marketing services and enhances our ability to reach the important senior demographic for our healthcare and financial clients,” said Kathryn Hammond, Chief Executive Officer of BlueSpire. Ms. Hammond will serve as CEO of the combined business.
“We are extremely excited to partner with the BlueSpire team to extend a broader range of services to our core client base,” added Dave Martino, President of Martino & Binzer. Mr. Martino, who will remain President of the Martino & Binzer business, and other members of the company’s management team made an equity investment in the transaction alongside High Road.
The transaction closed on February 21, 2014. Financing was provided by Fifth Third Bank.
Transaction consideration was not disclosed. Jeff Goodrich, Partner, led the transaction for High Road. Also working on the transaction from High Road were Ben Schnakenberg, Partner; Bill Hobbs, Partner; and Paul Langley, Senior Associate.
High Road has completed 31 transactions, comprising 29 acquisitions – 12 platform investments, 17 add-on acquisitions – and two exits since its founding in 2007. High Road acquired BlueSpire in December 2010.
For further information, please contact Jeff Goodrich of High Road Capital Partners at (212) 554-3268.
High Road Capital Partners
High Road Capital Partners is a private equity firm focused on smaller middle market transactions. High Road was formed in 2007 and currently manages over $470 million of committed capital. High Road focuses on niche-leading companies with revenues of $10 million to $100 million and EBITDA of $3 million to $10 million. Once acquired, High Road works in partnership with management to take the companies to the next level through a combination of organic growth initiatives and add-on acquisitions. More information on High Road may be found on its website, www.highroadcap.com.
BlueSpire Strategic Marketing
BlueSpire is a leading provider of strategy, technology, and content solutions for healthcare and financial services clients. BlueSpire is headquartered in Minneapolis, Minnesota, and has a corporate office in Montvale, New Jersey. http://www.bluespiremarketing.com
Martino & Binzer, Inc.
Martino & Binzer is a leading provider of integrated marketing, sales consulting, and technology services to the senior living and continuing care retirement service sector. Martino & Binzer is headquartered in Farmington, Connecticut. http://www.goodbait.com
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