Advertising platform Adbrain said Tuesday that it has closed $7.5 million in Series A funding. Octopus Investments led the round with participation from previous backer Notion Capital.
LONDON, 11th March 2014 – Adbrain, an advertising technology company that has developed the world’s first truly transparent, customisable and intelligent platform for programmatic mobile and multiscreen audience buying, has raised $7.5m in Series A funding. The funding round was led by Octopus Investments; existing investors Notion Capital also participated.
Adbrain will use the funding to turbo-charge its ongoing expansion into the US and Europe, and to step up the recruitment of world-class talent to its accomplished engineering, big data and artificial intelligence teams.
Following the beta launch of its platform in February 2014, Adbrain onboarded some of the world’s most high-profile agencies and trading desks: Annalect (part of Omnicom Media Group Europe), The Exchange Lab, M&C Saatchi Mobile, Fetch and Somo.
Adbrain’s vision is to empower global advertisers with technology that allows them to leverage their data to better understand and reach mobile first, multi-screen consumers – whatever device those consumers are using.
Gareth Davies, CEO of Adbrain, commented: “Adbrain has won the backing of investors and advertisers by creating a truly transparent advertising platform in an industry accustomed to black-box and managed-service solutions. By effectively responding to consumers’ new multi-screen habits and the rapid spread of connected devices, we are defining the future of advertising. This funding will further establish our authority in the space both in Europe and the USA. In particular, it’s an honour to be welcomed into the Octopus ‘club’ and join a number of incredibly innovative and game-changing companies who are busy changing the face of their respective industries.”
The Adbrain platform is unique in the way it allows advertisers to crunch their own data with second and third-party data to create custom audience ‘segments’ they can target – while also taking advantage of advanced automated technologies like real-time bidding and programmatic audience buying.
The value of the programmatic trading industry in the UK, US and in seven other countries where it is best established will have almost tripled to $32.5bn by 2017, according to forecasters Magna Global. The UK and US markets are currently leading the way on driving the increase in programmatic trading.
Frederic Lardieg, from the Ventures team at Octopus, commented: “Adbrain represents an exciting opportunity in the booming mobile sector. The ad-technology space is a multi-billion dollar market and continues to experience significant growth. Combine this with the highly motivated and impressive team behind Adbrain and it is clear that this is a company that is set to make waves. We look forward to supporting Gareth and his team, particularly through introducing them to top tier talent, as Adbrain grows over the coming months.”
Adbrain’s initial seed funding round saw it raise $1.5m from Notion Capital and a selection of renowned mobile and digital ad-technology angels in June 2013.
Adbrain is at the forefront of the data-driven, multi-screen advertising revolution.
Powered by the latest technologies in artificial intelligence and deep learning, the Adbrain platform turns data into actionable insights, allowing advertisers to connect in real-time to their audiences, no matter what device they’re on.
Users of Adbrain’s fully transparent, open and customizable programmatic technology stack can marry and activate their proprietary data with Adbrain cross-device personas as well as third party data for enhanced real-time mobile and multi-screen audience buying, relevance and results – all from a single, easy-to-use interface.
Adbrain is a high-growth enterprise technology company, backed by leading institutional investors, with offices across the US and UK.
Octopus is a venture capital investor who backs talented people with the potential to build big businesses. Our focus is on identifying entrepreneurs and fast growth companies that can scale explosively to create, transform or dominate an industry. The Ventures team has a proven track record of helping build exceptional global businesses, including Zoopla Property Group, Secret Escapes, SwiftKey, graze.com and YPlan.
Octopus works in close partnership with entrepreneurs, adding real value to the portfolio beyond financial investment. The team’s work is supported by access to the Octopus Venture Partners, a network of approximately 100 outstanding business leaders and entrepreneurs who provide an invaluable wealth of expertise and resource for our portfolio companies.
The Ventures team is part of Octopus Investments, one of the UK’s fastest growing investment management companies specialising in smaller company investing, with more than £3 billion assets under management.