Omniata said Wednesday that it has closed $5.2 million in Series A financing. Creandum led the round with participation from previous backer Sigma West. Based in San Francisco, Omniata is a unified digital platform.
SAN FRANCISCO – March 12, 2014 – Omniata, a unified digital platform, announced today that it has completed a $5.2 million Series A financing. The company will use the funds to address the strong demand generated during its closed-beta, accelerate growth, expand its services, pursue strategic partnerships, and grow the team. Omniata provides an analytics and engagement platform to leading digital companies including Rovio, EA, Miniclip and Grand Cru.
The financing was led by leading Nordic venture capital firm Creandum, first institutional investor in Spotify, with presence in Stockholm and Menlo Park. Financing also includes participation from Omniata’s early investor Sigma West, which led a previous seed round for $1.6 million. Omniata has received a total of $6.8 million in funding.
“We want to help companies to spend more time building smart products that use data and less time building the data platform to power them. We are humbled to see that our value proposition has resonated strongly with our customers, and has fueled demand in our product,” said Alex Arias, Founder and CEO of Omniata. “We’re thrilled to have world-class investors such as Creandum and Sigma West on our team, firmly believing in our vision, product and team.”
“We have followed the Omniata team from the very start and are incredibly impressed with what they have achieved in a short time frame,” comments Daniel Blomquist, principal at Creandum and joining the Omniata board. “They have built an amazing product which leading mobile and digital businesses are queuing up to get access to. Omniata provides these companies with the next-generation analytics platform which enables them to understand and act on all aspects of their digital businesses, which is becoming absolutely critical for most digital service providers.”
Omniata makes companies smarter by integrating Analytics, Real-time CRM, CMS and A/B testing into a single platform with the ability to analyze, and ultimately optimize the user experience in real-time.
“Companies are all struggling to integrate the vast array of point solutions for analytics, testing, ad tracking, and engagement,” said Josh Breinlinger, Partner at Sigma West, the seed investor of Omniata. “Omniata has finally built a proper solution by starting with a unified data layer and building components on top of it.”
To create a platform that could achieve real-time capabilities on large, constantly shifting data sets, the team had to break new ground and develop proprietary big data technology.
Omniata is a unified digital platform. It makes companies smarter by providing the tools needed to run a business based on data. Omniata was founded by a team of former Digital Chocolate and EA data leads and is a privately held company based in San Francisco with investors Creandum and Sigma West. For more information, visit us at