B2M Solutions grabs VC funding

B2M Solutions has secured funding from Motorola Solutions Venture Capital, the investment arm of Motorola Solutions. No financial terms were disclosed. According to the firm, the capital will be used for marketing and sales expansion. B2M Solutions is a provider of relevant data that helps inform business decisions across the mobile ecosystem.


SCHAUMBURG, Ill. & ABINGDON, Oxfordshire, England, Apr 28, 2014 (BUSINESS WIRE) — Motorola Solutions, Inc., through its strategic investment arm Motorola Solutions Venture Capital, has announced an investment in B2M Solutions, a provider of mobile device analytics and process optimization software for enterprise customers. The funds will be used to expand B2M’s marketing and sales activities.
“Today, mobile analytics primarily focus on the data that is captured within an application. B2M offers the ability to provide analytics at the device level, as well as the system and infrastructure levels,” said Tony Palcheck, managing director, Motorola Solutions Venture Capital. “B2M’s ability to combine application analytics with lower-level, detailed data on the overall system gives business managers new insight into the utilization and effectiveness of mobile devices in their operations, and provides keen insights for how to improve those operations.”
B2M Solutions CEO Julie Purves said, “We believe the strategic investment from Motorola Solutions Venture Capital will help accelerate the adoption of our optimization and analytics solutions for mobile enterprise deployments. Agility, adaptability and customer-driven learning help us deliver mission-critical mobile solutions that demonstrate real value across end-users, processes and the entire mobile ecosystem.”
B2M’s cloud-based Elemez mobility solution was built to optimize the mobile device and the processes controlling it. With the B2M Elemez product and its integration into the corresponding backend operational systems, business managers are able to receive real-time, mission-relevant data and analysis to make more informed business decisions that improve worker productivity, processes and revenue potential.
B2M Elemez incorporates device-specific analytics such as signal strength, battery utilization and application utilization, customized to the OEM device. By collecting and analyzing this data over a period of time and specific groups of devices, managers can spot patterns of failures and issues. Armed with this information, proactive action can be taken to quickly isolate, fix and even predict issues while devices continue operating in the field.
“This investment raises awareness about the increased productivity and improved performance that device OEMs and other partners can gain from mobile analytics and optimization across mobile enterprise deployments,” added Purves. “Today our partners and customers are using only a small fraction of the capabilities built into our Mobile Enterprise Optimization solutions. We see very strong growth potential in the value and depth of products for the future.”
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit www.motorolasolutions.com . For ongoing news, please visit our newsroom or subscribe to our news feed .
About Motorola Solutions Venture Capital
Motorola Solutions Venture Capital is the strategic equity investment arm of Motorola Solutions. Its diversified portfolio is focused on “new-idea” companies and opportunities that complement Motorola Solutions’ business strategy. Motorola Solutions Venture Capital invests at all stages in developing companies to accelerate access to new technologies, new markets and new talents. For more information, please visit www.motorolasolutions.com/ventures .
About B2M Solutions
B2M Solutions enables customers to improve mission critical processes by collecting relevant data to inform business decisions across the mobile ecosystem. By optimizing mobile deployments through the application of analytics with actionable results, B2M helps Partners and customers improve performance and ROI in ways unavailable from today’s MDM and MAM solutions. B2M Solutions’ commitment to agility, innovation, responsiveness and depth of mobile enterprise deployment experience make it the leading Mobile Enterprise Optimization software company in the industry. For more information, visit www.b2m-solutions.com .

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