Bain Capital-backed SquareTrade hires new SVP of North America

San Francisco-based consumer warranty provider SquareTrade has hired Raj Kapoor as senior vice president, North America. Previously, Kapoor worked at Bain Capital, a backer of SquareTrade.


SAN FRANCISCO, CA–(Marketwired – Apr 22, 2014) – SquareTrade®, the #1-rated protection plan trusted by millions of happy customers, today announced that Raj Kapoor has joined SquareTrade as Senior Vice President, North America. In his new role, Raj will drive growth with North American channel partners, and lead business development, field sales operations, and business process teams.
“I am thrilled to have Raj focused on the methodical innovation and execution that fuels growth with our partners,” commented Steve Abernethy, SquareTrade’s president and CEO. “Raj has been an extended member of our leadership team since Bain Capital’s investment, and is a proven talent that knows SquareTrade’s business very deeply already. It’s great to have him on board full-time.”
“SquareTrade has incredible momentum and I am excited to join a company that is firing on all cylinders,” said Raj Kapoor. “SquareTrade’s innovative model and customer-centric approach have changed the way the world thinks about warranties. I look forward to working with SquareTrade’s dynamite leadership team to build on this strong growth trajectory.”
Prior to joining SquareTrade, Raj spent more than five years as an executive in Bain Capital’s private equity portfolio group, where he worked with SquareTrade and other portfolio companies on strategic and operational value creation initiatives. Earlier in his career, Raj held a variety of marketing and product management roles at Microsoft, as well as at, a pioneer in digital software delivery and e-commerce services.
Raj began his career in Accenture’s strategy consulting practice, working with clients in technology, consumer/retail, and financial services. He holds a B.A. from Cornell University and an M.B.A. from Harvard Business School.
About SquareTrade
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life’s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today’s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade’s investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to


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