Blue Chip Venture Company has led an $18 million Series B funding round in Kinetic Social, a social data and ad tech company. The funding round follows the company’s Series A funding in early 2013. Kinetic Social also has completed a management-led buyout — all remaining ownership interests of legacy shareholders from the company’s 2011 founding have been acquired by management and new investors.
Kinetic Social (http://www.kineticsocial.com), a leading social data and ad technology company, announced today that it has raised $18 million in a Series B round of financing led by Blue Chip Venture Company. This round follows on the heels of the company’s Series A raised in early 2013. Blue Chip Venture Company (BCVC) has a 24 year track record in technology, software and digital media investments, with deep ties to Procter & Gamble. Blue Chip is leading a diverse syndicate of some of the most established and well known private investors in America whose areas of focus span software development and Software-as-a-Service (SaaS) through advanced marketing technology.
This funding will be used to build on Kinetic’s momentum in the big brand-focused social advertising marketplace. A key priority will be additional technology enhancements and product extensions associated with Kinetic’s SaaS offering; its psychographic and audience-centric proprietary engagement engine; and continuing to develop new technologies connected with the company’s Facebook and Twitter partnerships. Kinetic serves the fast-growing social media advertising market with targeted social marketing management and optimization, available on a managed service or a self-serve platform basis.
The company anticipates continuing to grow at a triple digit growth rate. Kinetic has a 91% client retention rate, and serves virtually every large US advertising agency and their clients.
“It an honor to receive this vote of confidence from our investors,” said Don Mathis, Kinetic’s CEO and a Co-Founder. “Social data-based marketing is the most effective channel for brands to reach their consumers and engage them in a meaningful way, and this investment is both a validation of that opportunity as well as of Kinetic Social and our model.”
Jack Wyant, founder and Managing Director of Blue Chip Venture Partners, added: “We’ve been involved with Kinetic Social since they were formed. The progress they’ve made along the way has been extraordinary, with major social media platforms like Facebook and Twitter, and with critically important clients like Mars, American Express and Digitas. We believe Kinetic Social is extremely well positioned to lead its market and transform the way social advertising is conducted.”
In a concurrent and related transaction, Kinetic Social completed the second and final phase of its Management-led Buyout (MBO) associated with the Company’s founding in 2011. All of the remaining ownership interest of the legacy shareholders connected with the spin out — principally large institutional and private equity funds — has been purchased by management and the new investors.
About Kinetic Social :
Kinetic is a social data and marketing technology company. Our mission is to make sense of the world’s ‘social signal’. We analyze social context data, aggregated from a universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond.
About Blue Chip Venture Company :
Blue Chip Venture Company was founded in 1990 and has $800 million under management and has invested in over 170 companies located throughout the United States. Blue Chip invests in and helps management build privately-owned growth companies. The firm invests in a range of industries with a concentration in digital media and big data companies. Investments are made in late stage VC backed companies that are more established and require expansion or acquisition capital. The company has offices in Cincinnati and New York.