Forward Partners leads seed round for Driftrock

Driftrock has closed $1 million in seed funding. Forward Partners led the round. Based in London, Driftrock is a social ads management platform.


Monday 12 May: Social ads management platform Driftrock ( has secured a $1m seed funding round led by Forward Partners.
The London-based company enables brands to deliver the right ad content to highly targeted customers at the right time. The investment, which is the first fundraise for the company, will be used to further develop its initial suite of easy to use marketing apps – currently including OpenBook and Lead Response – as well as the data platform that powers them.
Rather than big bulky software, each marketing app on the Driftrock platform is designed to solve a specific problem. This makes the toolset suitable for startups as well as enterprise customers, removing the barrier to entry for smaller companies looking to take advantage Facebook ads software.
OpenBook allows marketers to quickly understand which ads are working and why. Using advanced ads analysis techniques, marketers can gain actionable insights for campaign optimisation without the need for detailed stats analysis.
Lead Response harnesses the power of Twitter Lead Cards and enables marketers to create instant auto-response emails for Twitter leads. With no engineers or CRM setup needed, Lead Response can easily facilitate eBook giveaways, coupon campaigns, newsletter subscription or put people in touch with a sales team.
To deliver even better results for social media advertising, Driftrock is now working to integrate valuable third party data – such as the weather and CRM data – into the platform.
Other investors contributing to this round of funding include angels such as Nick Hynes, CEO of Somo; Founder of Forward Internet Group Neil Hutchinson; Huddle Co-Founder Andy McLoughlin and Jonathan McKay, Chairman at Just Giving and Exony.
Matt Wheeler, CEO and Founder at Driftrock said: “Since launching in November 2013, Driftrock has been helping companies of all sizes get more from their social media channels. Rather than bulky, hard-to-use software, our tools are designed to work out of the box. We believe marketers shouldn’t need to become statisticians get results, instead gaining actionable insights in an instant.
“However, we also provide support and education from our expert performance marketers to help them maximise the potential of all of their campaigns. Social Media Ads are often overly complex and confusing so it is our aim is to provide all of the tools and advice that customers need to get the most from these channels,” he continued.
Driftrock’s apps offer users straightforward pricing structures and can be easily scaled for any size of company. The apps’ self-service capabilities mean that customers don’t have to go through a lengthy sales process – they can get started straightaway.
The web apps are also designed to work perfectly on mobile as well as desktop, offering enterprise-grade functionality on any device so campaigns can be easily managed on the go.
As well as being a Founder at Forward Partners and employee number three at Forward Internet Group, Wheeler was also the Founder, which merged with in 2010.
About Driftrock
Driftrock ( provides brands of all sizes with tools and education to help drive better results using social media advertising. Founder and CEO Matt Wheeler has started and scaled digital brands for the past nine years. As an expert in paid marketing channels across Google, Facebook, Twitter and LinkedIn, Wheeler with the aim of making digital marketing software accessible to everyone.


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