Parenting site Wauwaa grabs funding

Vision+ has agreed to invest 500,000 euros in Wauwaa. Based in London and Helsinki, Wauwaa is a parenting website.


London, UK, May 28th 2014: Wauwaa, the new and innovative parenting website, that connects parents and parents-to-be with relevant information and special offers today announced that Vision+ fund has agreed to invest an initial €500,000 in the company.
In the six months since launching, Wauwaa has seen impressive growth in both organic user acquisition and engagement:
Ten per cent of first time visitors make a purchase on the site, which significantly exceeds the industry standard of one per cent
Wauwaa is performing between three and five hundred per cent better across all social channels compared to any of its closest rivals
Hundreds of brands have signed up to work with Wauwaa including industry leaders such as Bobo Buddies, Cloud B, Crocs and Sophie La Girafe to name a few
Parents are attracted to Wauwaa for its unique, personal video content and breadth of global bloggers that combined deliver thought provoking ideas and information that enhance the parenting experience. This is seamlessly interwoven with carefully selected products from around the globe, that are unique and of the highest quality but provided at very compelling prices. Wauwaa is quickly becoming a ‘standout’ in a confusing and fragmented market by bringing parenting, content, publishing and online shopping under one roof.
The investment from Vision+ Fund will be used to continue the evolution of the Wauwaa platform ensuring parents and parents-to-be get the information and offers they want when its relevant to them as well as further building out the company’s very popular social media presence.
Mr. Tero Ojanperä, Co-founder and Managing Partner of Vision+ Fund, said, “Wauwaa has compelling and relevant curated content for parents and parents-to-be which is combined with tailored special offers. This approach is proving popular with customers and the supporting metrics are impressive. We believe Wauwaa has a winning formula for future success and significant growth and we are delighted to invest and support the team.”
Ivan Lopez, CEO and Co-founder, Wauwaa, said, “Our platform has been built with two things in mind – understanding and giving our customers what they want, when they want it and scale. We are seeing significant traction from visitors to the site, the average shopping basket increasing, the LTV of the customer extending and engagement through our social media activity soaring. This investment will help us build on this success and give our customers more quality curated content and grow the selection of our specially priced product offers.”
The Vision+ Fund investment takes the total funding in Wauwaa to in excess of €1 million following previous rounds which included capital from private investors and Tekes, the Finnish government agency.
About Wauwaa:
Ivan Lopez, CEO and Sam Laakkonen, COO conceived the idea of creating Wauwaa when Sam’s daughter was 3 years old and Ivan was a sleep deprived dad of an infant in June of 2012. They developed the concept and business manifesto over six months before collaborating with the now Non Executive Director, and Director of e-commerce for Hackett, Kristine Kirby. As the dream of Wauwaa gradually became reality this growing business demanded more hands. The team at Wauwaa has since grown to nearly 20 full time staff in Helsinki and London and has raised over 1 Million Euros in funding from American and European investors. The service first launched in the UK market in September 2013 and is well on the path to becoming a global leader in e-commerce and content for new parents and growing families.


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