True(X) Media grabs $6 mln

According to a company spokesperson, True(X) Media has received an additional $6 million in financing from its previous backers Pinnacle Ventures, Norwest Venture Partners, Jafco Ventures and Redpoint Ventures. In addition to the funding, the firm has named James Murdoch, Mich Mathews and Jon Miller to its board of directors. True(X) Media is an engagement advertising platform.