Clearlake-backed PrimeSport appoints new president

PrimeSport, which is backed by Clearlake, has named John Walker as president. Sam Soni will remain in his role as CEO. Previously, Walker worked at where he served as president and CEO. PrimeSport is a provider of direct access to top sporting events.


Atlanta, GA (June 10, 2014) – PrimeSport, Inc. (“PrimeSport” or the “Company”) today announced that John Walker has agreed to join the Company as President. PrimeSport, backed by Clearlake Capital Group, L.P. (“Clearlake”), is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. Sam Soni will continue to lead PrimeSport as Chief Executive Officer.
“John is a tremendous addition to the PrimeSport team, and I look forward to working closely with him as we prepare for the Company’s exciting future,” said Mr Soni. “John’s strategic thinking, industry expertise, and leadership skills are the right fit for us as we continue to strengthen the organization and strive to reach new levels of growth.”
Mr. Walker brings more than 25 years of professional sports franchise and collegiate athletic event management and business development experience to PrimeSport. He most recently served as President and CEO of, Inc., a subsidiary of Major League Baseball Advanced Media. Under Walker’s leadership, increased its client base in horse racing, the EPL and MLB, while developing industry leading technology in the areas of mobile and digital ticketing. Prior to joining, he served as senior vice president of business development for the NBA’s Phoenix Suns and US Airways Center.
“I am extremely excited about the opportunity to take PrimeSport to the next stage of growth and build on the Company’s differentiated and leading position in providing customers access to the most sought after sporting events,” said Mr. Walker. “I look forward to working closely with Sam and the rest of the PrimeSport team to build on the Company’s success.”
Behdad Eghbali and James Pade of Clearlake said, “John is a seasoned market leader, and we are pleased he is joining PrimeSport as President at this exciting time. He is the right person for the role as PrimeSport continues to capitalize on strong trends in eCommerce and sports event management to scale the platform.”
About PrimeSport
PrimeSport is the leader in providing direct access to the biggest sporting events on the planet, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport’s extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships®, including the Men’s Final Four, Division I Men’s Basketball preliminary rounds, Men’s College World Series®, Division I Wrestling Championships, Women’s College World Series®, Women’s Final Four®, Division I Women’s Volleyball Championship and Men’s Frozen Four®, eighteen NFL teams, Rose Bowl, BCS National Championship, Sugar Bowl, Alamo Bowl, Orange Bowl, Liberty Bowl, Capital One Bowl, Russell Athletic Bowl, Holiday Bowl, San Diego County Credit Union Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff Game, State Farm Champions Classic, Jimmy V Classic, Wrangler National Finals Rodeo, ACC Football Championship, ACC Men’s Basketball Tournament, Feld Motor Sports, more than forty major NCAA Division I universities and alumni associations, eighteen NASCAR speedways and more. For more information, please visit


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