DPE backs German digital analytics firm Webtrekk

Webtrekk has received 25 million euros in funding from DPE Deutsche Private Equity. Based in Berlin, Webtrekk is a provider of digital analytics solutions.


Berlin, 10 June 2014 – Berlin-based Webtrekk GmbH, a leading high-end digital analytics software company, has closed its third round of financing, collecting a total of up to €25 million from DPE Deutsche Private Equity.
DPE is an independent German private equity investment firm that specialises in long-term growth financing for medium-sized companies in German-speaking regions. It now holds a minority interest in Webtrekk, which will invest the largest share of the financing in product innovation and the continued establishment of national and international distribution. A portion will also be utilised for inorganic growth.
Having successfully acquired customers in more than 25 countries with web analytics solutions, and subsequently with website optimisation marketing tools, Webtrekk intends to use the investment to establish itself as a leader in the European digital intelligence industry. In recent years the company has opened offices in the US, China, Italy, Spain and the Benelux region.
“We are pleased to have gained DPE as a strong partner,” said Christian Sauer, CEO of Webtrekk. “As an investor experienced in medium-sized companies, DPE understands our industry and possesses vital expertise in the growth phase of tech companies.”
“DPE has been watching Webtrekk for some time and is impressed with its innovative capacity, which has allowed it to become established in an interesting growth market,” said Lars Becker, partner at DPE. “Webtrekk has been very successful, largely with its own funds. Webtrekk is headed by top executives and we anticipate that the combination of strong entrepreneurs and sufficient financial resources will continue to drive the company’s growth.”
About DPE
Deutsche Private Equity GmbH (DPE) is an independent German holding company that invests in companies in Germany, Austria and Switzerland. Founded in Munich in 2007 by Volker Hichert and Marc Thiery, DPE has since built two successful funds. DPE manages a total asset volume of more than €600 million. Since it was founded, DPE has taken holdings in nine companies, both as a majority and minority shareholder. For more information, please visit www.dpe.de.
About Webtrekk
Webtrekk is a global provider of digital intelligence solutions, headquartered in Berlin, with offices in China, Italy, Spain, the Netherlands and the USA. Webtrekk’s solutions allow companies to optimise their digital efforts. The Webtrekk Digital Intelligence Suite is widely recognised for its advanced analytics, testing and website customisation solutions. The Marketing Action Center turns your data into profit with automated and personalised marketing campaigns and recommendations.
Alongside its Digital Intelligence Suite, Webtrekk offers a wide range of consulting services designed to address digital analytics needs, from strategy to implementation to training.
In more than 25 countries, CMOs, CIOs and marketing managers in e-commerce, media and publishing, banking, travel and hospitality, telecommunications and entertainment trust Webtrekk’s solutions. Webtrekk customers include Tommy Hilfiger, Hugo Boss, Red Bull, MTV, Siemens, Die Welt, BNP Paribas, Allianz, BILD.de, ProSiebenSat.1 Digital, Zalando, Esprit, Tchibo, Medion, Douglas, Rebuy, Hotel.de, Tape.tv and Mister Spex, among many others.
Webtrekk’s 100-plus employees are focused on setting benchmarks in the industry and providing the very best digital intelligence solutions to help drive your profit.
For more information, go to www.webtrekk.com

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