FightMe said Thursday that it has closed $1.35 million in seed funding. The investors included HTG Ventures. Based in London, FightMe is a collaborative social video network that invites users to join in challenges and create their own.
London 12th June 2014: FightMe (www.fightme.com), a collaborative social video network that invites users to join in challenges and create their own, is set to expand to new platforms after raising $1.35 million in a further seed investment round.
The London-based startup plans to use the new round of funding to grow its team, launch its app for Android, host a series of events and to continue to establish its presence in the US market. The raise brings the total seed funding received by the company to $1.85m.
FightMe’s new investors are led by VC firm HTG Ventures, Daniel and Raphael Khalili (whose other investments include Summly), David Reuben Junior of Reuben Brothers Ltd and Mercevents Ltd.
FightMe aims to give purpose to social video and give people a reason to join in and create content. The mobile app and social video network has been created for users to showcase any talent or opinion while allowing others the ability to join in directly. Users create a 30-second video about whatever they want to share with the world, then invite a dedicated global community to take part in a friendly challenge. Fellow users join in by posting their own attempts in response.
The video network’s user base has experienced a 25-fold increase and its strong user engagement continues to improve, with users creating an average of 10 videos per month and checking the app several times every day.
“Progress has been well beyond our expectations since we launched in to beta last year,” according to FightMe co-founder Joelle Hadfield.
“We were featured in the Best New Apps section on the iTunes App Store, made our first hire in the US and although we initially focused on the European market, already well over half of our users are coming from the States,” she continued.
The company was co-founded by Jamie Lorenz, who founded London’s The Cuckoo Club, leads dance events around the world for humanitarian causes, and helped finance the PKR 3D poker service, together with his childhood friend Joelle Hadfield, the former head of PR for social network Lulu and social gaming site Yazino.
“We both loved the concept of turning a negative into a positive, and wanted to do the same with the word ‘fight’. There are plenty of times when ‘to fight for something’ is a positive, and it’s usually when aggression is taken out of the equation. Inviting users to ‘Join the Fight’ is inviting them to participate in a forum where they are challenged to be better through the support, encouragement and belief of a community,” says Lorenz.
While FightMe is aimed at anyone with a talent to showcase or an opinion to share, or anyone who wants to engage in challenges and conversations with other FightMe users, there is an opportunity for brands to utilise the platform to engage their audience by setting friendly challenges of their own.
Founded in 2013, FightMe (www.fightme.com) is a collaborative social video network that invites you to join in challenges and create your own. You have 30 seconds to make a video about whatever you want to share with the world.
Voice views, show talents, be creative.
Join the Fight.