OwnerIQ has closed $11 million in funding. The investors in this round were not named; however, the firm’s previous backers include Longworth Venture Partners and Kepha Partners. Headquartered in Boston, OwnerIQ is a provider of online advertising solutions and marketing channels for brands, retailers and manufacturers.
BOSTON, MA–(Marketwired – Jun 20, 2014) – OwnerIQ, the leading provider of retailer and manufacturer audience monetization services, has completed an $11 million financing round to further drive growth of the category. OwnerIQ drives first-party audience monetization for more retailers than any other company, helping retailers turn their online customers into a valuable asset. At the same time, OwnerIQ’s co-operative audience marketplace enables retailers and manufacturers to share first-party data to run targeted digital advertising.
The financing was led by existing investors with new investors joining the syndicate and was completed in two tranches. The first tranche closed in April.
“OwnerIQ is currently the top solution for retailers and manufacturers that want to monetize their first-party data,” said OwnerIQ CEO and Cofounder Jay Habegger. “With hundreds of retailers and manufacturers already using our platform to generate revenue via this new kind of cooperative advertising, OwnerIQ will use the additional investment to strengthen our unique technology and our staff to further accelerate this new category.”
“OwnerIQ’s unique access to online retailer audiences makes it an attractive digital shopper marketing solution,” says Michelle Leavitt, Senior Marketing Manager, Retail at Acer. “It provides an opportunity for Acer to get our brand in front of active in-market shoppers of key retailers with little waste and at scale.”
The news first appeared in Fortune.
OwnerIQ is pioneering the concept of Path to Purchase Media. By transforming retailers’ and manufacturers’ 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Path to Purchase Targeting solution is the most effective approach to scaling advertisers’ programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer / manufacturer monetization, digital shopper marketing and co-operative advertising.