PunchTab said Friday that it has added Kiersten Hollars to its board of advisors. Hollars is the vice president of communications and brand marketing at Hightail. Formerly she was a partner at Andreessen Horowitz. Based in Palo Alto, Calif., PunchTab is an omni-channel engagement and insights platform. Its backers include Mohr Davidow Ventures, The Social+Capital Partnership and Crunch Fund.
PALO ALTO, CA–(Marketwired – June 13, 2014) – PunchTab, the leading omni-channel engagement and insights platform, today announced the appointment of Kiersten Hollars to PunchTab’s Board of Advisors. Hollars is a recognized leader in public relations, marketing, and corporate communications and brings to the company more than 15 years of expertise working alongside a variety of well-known technology organizations.
Currently serving as Vice President of Communications and Brand Marketing at file sharing leader, Hightail, Hollars previously held senior communications roles at notable brands like Yahoo!, Oracle, and Digg where she created unique media campaigns and events in an effort to help companies stand-out, tell stories that people care about, and help breakthrough the enormous amount of noise in Silicon Valley. She was also a partner at Andreessen Horowitz, where she counseled entrepreneurs on marketing programs for the venture capital firm’s portfolio companies. Prior to her role at Hightail, Hollars was the Vice President of Marketing and Communications at AOL where she ran public relations and marketing for the entire mobile, apps, and commerce team.
“Kiersten is an incredible asset to our advisory board because she has forged deep connections within the technology industry and brings to the table invaluable communications expertise,” said Ranjith Kumaran, PunchTab Founder and CEO. “She has demonstrated a strategic approach to marketing and communications that have taken emerging companies to top of their industries and solidified the reputation of established players. We very much look forward to working with her.”
“I’m honored and thrilled to be joining the very talented team at PunchTab as an advisor,” said Hollars. “Providing invaluable insights into customer behavior both on and offline is a crucial component of a successful communications and marketing strategy. I’ve had the pleasure of working with PunchTab founder Ranjith Kumaran over the past two years as he’s remained on the board of Hightail. He clearly has a proven track record in the Valley and I have an enormous amount of respect for the businesses he and his teams have built. I look forward to taking the journey with them into the next phase of PunchTab.”
Hollars holds a BA in communications from St. Mary’s College of California.
About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab’s customers use the company’s flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social, and real-world rewards.
Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.