StrongView said Monday it has hired Steve Melamed as chief sales officer and Mark Parks as vice president of product. Headquartered in Redwood City, Calif., StrongView is an e-mail and cross-channel marketing solutions provider. Its backers include Sequoia Capital, Evercore Partners, DAG Ventures and Globespan Capital Partners.
REDWOOD CITY, Calif.–(BUSINESS WIRE)–StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced the appointment of Steve Melamed as Chief Sales Officer (CSO) and Mark Parks as Vice President of Product. As an independent provider of enterprise-level digital marketing technology and services, StrongView is expanding its management team to capitalize on the company’s unique position to drive email and contextual marketing innovation in an increasingly consolidated marketplace.
Melamed brings a wealth of experience to StrongView in building high-performance, challenger sales organizations and in helping brands find strategic value in their marketing solution investments. Parks has joined StrongView to accelerate innovation and investment in building data-driven marketing solutions, enabling marketers to deliver more contextually relevant marketing.
“We have been at the leading edge of helping forward-looking brands evolve their relationships with consumers through contextual marketing,” said Bill Wagner, CEO of StrongView. “Steve’s experience working with global brands to transform how they engage customers will be instrumental to help drive the shift to contextual. Mark’s wealth of knowledge in data, campaign management, and how marketers utilize solutions to deliver great marketing will shape the evolution of our products and accelerate the success of contextually-enabled marketers.”
Melamed joined StrongView to drive adoption of its suite of products and services with enterprise marketers looking to gain a competitive advantage. With more than 19 years of sales leadership experience, Steve is responsible for driving StrongView’s global growth across direct and indirect sales channels. Previously, Melamed held leadership positions with BrightEdge, Responsys, Coremetrics, DoubleClick and E.piphany, driving sales of a variety of marketing technologies, including marketing automation, email marketing, display advertising, search marketing, mobile marketing and media planning solutions. At Responsys, he led a sales organization during a period of rapid growth from a $20 million private business to a $200 million public company with a successful IPO in 2011.
“I’m excited to join the StrongView team as they are taking a different approach to both technology and services, one that opens up the possibility of making marketing truly contextual,” said Steve Melamed, Chief Sales Officer, StrongView. “StrongView’s investments and innovation in the area of understanding interaction data across every channel for every customer means marketers can now understand each customer’s needs at any moment in time and then act on that insight to effectively create value for them. I’ve seen marketers struggle without these capabilities, and I’m eager to meet this pent-up demand with a world-class solution.”
As Vice President of Product, Parks is building on StrongView’s position as a technology innovator to ensure that marketers have the performance and data capabilities required to engage customers based on their real-time context. His deep experience in analytics and cloud technology will continue to push the company’s efforts to provide the most flexible and extensible marketing platform, delivering on the company’s elastic SaaS initiative announced in February.
Parks comes to StrongView from Acxiom, where he successfully led a cross-functional team of product, user-experience, engineering, testing and documentation resources devoted to expanding the usability and capabilities of the company’s cross-channel campaign management platform.
“I’ve seen the challenge marketers face today; lacking the tools to gain deep customer insight and act on that knowledge to execute marketing programs at scale,” said Mark Parks, Vice President of Product, StrongView. “Now more than ever, marketing needs solutions that can deliver the experiences which consumers demand, ones that are highly relevant. I’m excited to join StrongView, a company that understands what it will take to bring marketing to the next level and is leading innovation towards a future where all marketing is fully contextual.”
StrongView’s cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today’s constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView’s Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of “Present Tense Marketing,” StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.