Ad tech startup Tell Apart buys VC-backed Freshplum


Ad tech firm Tell Apart has acquired Freshplum, the former confirmed in a blog post on its site. No financial terms were disclosed. Based in San Francisco, Freshplum lets ecommerce sites offer personalized discounts. Its backers included New Enterprise Associates, Greylock Partners, Google Ventures and Charles River Ventures. To read more details about the acquisition, visit here.

Take your pick!

  • Buyouts delivers exclusive news and analysis about private equity deals, fundraising, top-quartile managers and more. Get your FREE trial or subscribe now.
  • VC Journal provides exclusive news and analysis about venture capital deals, fundraising, top-quartile investors and more. Get your FREE trial or subscribe now

Sign up to our Newsletter

Receive updates from our PE HUB Wire and Top Stories of the Week newsletters:

We will not send you spam, and we don't share your email address with 3rd parties.