VC-backed TubeMogul cuts IPO pricing terms

According to an amended SEC filing, TubeMogul has reduced its IPO pricing terms. It now plans on selling its IPO of 6.25 million shares between $7 and $8 per share as opposed to an earlier intention of selling it between $11 and $13 per share. The stock will list on the NASDAQ under the ticker symbol “TUBE.” BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets and Oppenheimer & Co. will serve as lead underwriters. Based in Emeryville, Calif., TubeMogul is an online video marketing company. Its backers include SingTel Innov8, Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

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