According to an amended SEC filing, TubeMogul has priced its IPO of 6.25 million shares between $11 and $13 per share. Also, the company plans on listing the stock on the NASDAQ under the ticker symbol “TUBE.” BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets and Oppenheimer & Co. will serve as lead underwriters. Based in Emeryville, Calif., TubeMogul is an online video marketing company. Its backers include SingTel Innov8, Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.
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