Location-based messaging platform Drop Messages has raised $1.25 million in seed funding. The investors were Atlas Venture, Spark Capital and Timothy Draper.
SAN FRANCISCO, CA — Drop Messages today announced a funding round from Atlas Venture and Spark Capital, in addition to personal investments from Timothy Draper and other angels.
Drop Messages is a location-based mobile messaging platform that allows users to leave messages for their friends in specific locations all over the world. Traction since the app launched has been strong with active and engaged users in over 60 countries.
The new version, released this week on the iTunes store, allows users to leave public Drops that their friend group can view, comment on and like. Simply select any location and leave a message for your friends that can be helpful, sentimental or fun.
“Drop Messages has gained popularity with users and represents an important trend towards location-based apps that are more integrated into your life,” said Spark Capital Founder Todd Dagres. “The app is fun and useful, and the company has established a community of loyal fans.”
The primary mission of the app is to make users’ worlds come alive by delivering pertinent, location-based content from friends. Know your best friend is meeting a date at ACME? Leave him a Drop at the restaurant to inspire confidence once he arrives for the big night. The new version of the app is focused on being social and fun, but Drops can also be helpful, private and practical. For example, a Drop at your apartment is much more effective than an email or text as a means to remind your roommate to pay the rent when he gets home.
“We haven’t even scratched the surface of what location-based technology can do, and Drop Messages is at the forefront of this movement,” said Atlas Venture partner Jeff Fagnan. “The next generation of apps for smartphones and wearable devices is going to use location-based data to enrich the world around you, not take your attention away from it.”
Drop Messages was founded by Zach DeWitt, Eric Noeth and Matt Diepenbrock in early 2013.
“Drop Messages allows us to communicate in a whole new way— tied to location,” said Timothy Draper. “Messages arrive when you need them. They can be much more relevant since they are place based. It is fun too. I can send you a Drop to surprise you when you arrive.”
This summer, the Company is launching a promotional campaign in New York City, which will include an #nycDROPS scavenger hunt where digital, location-based clues will lead users to free prizes from brands such as Uber, Bonobos, SoulCycle, Magnolia Bakery and Liquiteria.
About Drop Messages
Location-based messaging is here. Drop Messages uses your phone to make the world around you come alive. Receive and send messages that can only be found in specific locations, and use Drop Messages to view and comment on what your friends are doing around the world. For more information, visit dropmessages.com. Follow Drop Messages at on Twitter and Instagram @dropmessages.
About Atlas Venture
Atlas Venture is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Atlas’ website at www.atlasventure.com.
About Spark Capital
Spark Capital is a venture capital firm that partners with exceptional entrepreneurs seeking to build disruptive, world-changing companies. Founded in 2005, the firm manages approximately $1.5 billion across four funds. Founded in Boston, Spark maintains offices in New York and San Francisco and invests across the globe. The firm focuses on the following key categories: advertising & monetization, commerce & services, content & media, hardware & infrastructure, mobile and social. Spark Capital has backed notable companies including Twitter, Tumblr, Foursquare, AdMeld, Adapt.tv, OMGPOP, Warby Parker and Wayfair. For more information, visit www.sparkcapital.com.
About Timothy Draper
Mr. Draper is a premier venture capitalist and Founding Partner of Draper Associates and Draper Fisher Jurvetson (DFJ). He has funded notable technology companies including Baidu, Hotmail, and Skype, among others. His original suggestion to use “viral marketing” in web-based e-mail to virally spread an Internet product to its market was instrumental to the successes of Hotmail, and has been adopted as a standard marketing technique by hundreds of businesses. For more information, visit dfj.com/content/timothy-draper