Australia’s Telstra buys video platform company Ooyala for $270 million-Reuters

(Reuters) – Australia’s largest telecommunications company Telstra Ltd said on Tuesday it had paid $270 million to buy out Silicon Valley-based video platform company Ooyala as part of a deeper push into digital media.

Telstra already owned 23 percent of Ooyala after investing $61 million over the past two years and will take its stake to 98 percent under the deal, assuming it is approved by U.S. regulators.

Ooyala provides cloud-based personalised video platform services to media companies including ESPN, News Corp and NBC Universal and is forecasting revenues of $65 million in 2014, according to a statement released by Telstra.