Beanstock Media has bought Onswipe, a mobile publishing platform. No financial terms were disclosed. Onswipe’s backers included Spark Capital, Betaworks and ENIAC Ventures.
SAN FRANCISCO–(BUSINESS WIRE)–Beanstock Media, the world’s first premium Publisher Trading Desk today announced it has acquired Onswipe, the world’s largest mobile publishing platform. With the acquisition, Beanstock enables publishers to deliver a better user experience and increase engagement on the mobile web while leveraging Beanstock’s proprietary Helix ad yield management platform. Now publishers will realize the maximum value of existing advertising across all devices while delivering a great user experience that increases time on site and pageviews. With the addition of Onswipe, Beanstock now works with over half of the comScore 1,000 publishers.
“Beanstock’s mission is to be the platform for digital publishers to make more money, increase efficiency and add control. As a result of this acquisition, we now achieve these goals in two ways; we improve ad value through our core Helix Publisher Trading Desk platform, and we increase audience value through the Onswipe user experience platform,” said Jim Waltz, CEO, Beanstock Media. “As content consumption shifts to mobile, digital publishers are struggling with creating and maintaining a high-quality and valuable ad-supported user experience across all screens. With the addition of Onswipe, we are bringing two innovative companies together to help publishers optimize their user experience while maximizing ad revenue on all devices.”
“Spark Capital has been a long-term and very collaborative investor in the Onswipe platform and team. The potential of Beanstock is immense and exciting – we’re very happy to be a shareholder in the combined company – and know that this is a great fit for both companies as Beanstock continue to grow,” said Alex Finkelstein, General Partner, Spark Capital.
“Today’s digital publishers are frustrated with the multitude of technology platforms available to help them thrive in a mobile-first world,” said Jonty Kelt, CEO, Onswipe. “By joining up with Beanstock, we are able to leapfrog our roadmap and offer user experience and monetization solutions for both desktop and mobile. We are excited to be an integral part of the end to end technology stack for digital publishing and, most importantly, reduce the payback period for digital publishers as they access a more holistic solution via our combined efforts.”
“Our vision originally set out to solve just one part of a publisher’s technology stack – user experience,” said Jason Baptiste, Founder, Onswipe. “As a part of Beanstock, we are now working towards a much larger vision to deliver the end to end technology stack for digital publishing through the combination of Helix and Onswipe.”
The deal is expected to close immediately. The combined entity will employ over 80 people with headquarters in both San Francisco and New York City. Both Onswipe and Beanstock’s executive teams will be joining the combined organization.
ABOUT BEANSTOCK MEDIA
Beanstock is the unified technology stack for desktop and mobile. Our solutions allow publishers to maximize ad yield monetization and provide visitors with the best cross platform user experience. Our Helix platform is a cloud based yield management system that aggregates demand from every available source simultaneously – ensuring publishers get the highest bid possible for their inventory. Our Onswipe platform makes it insanely easy for publishers to deliver a great user experience across every mobile device. Onswipe eliminates the need to manually optimize for the ever-growing number of different devices and automates the process. Beanstock works with over half of the comScore 1,000 properties, including Ask.com, Dice.com, Dictionary.com, USA Today, Answers.com and Rodale. Beanstock has headquarters in San Francisco and New York City. For more information, see www.beanstock.com and www.onswipe.com
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