Cincy Tech backs Frameri

Frameri, a provider of frames and lenses, has received $750,000 in seed funding. Cincy Tech led the round.


New York, NY — July 29, 2014–Today, Frameri ( launches as the first-ever boutique-quality, interchangeable prescription eyewear system. In conjunction with its official launch, the company announces that it has raised $750,000 in an oversubscribed seed round led by CincyTech with individual participants including Tom Crotty and additional undisclosed investors. In 2014, Frameri also won $100,000 from Steve Case through his startup pitch competition, Rise of the Rest, during its midwest startup tour. Capital raised will allow the company to scale its vision of offering boutique-quality interchangeable eyewear, meet customer demand by scaling inventory, and focus on growth initiatives such as hiring and rolling out new styles of glasses.

The company’s eyewear is crafted with a unique hard polymer coating and lenses are specifically developed to allow for hundreds of effortless exchanges. To do this, Frameri developed something they call The Key, a small patent-pending ring attached to the lens that makes snapping your lenses in and out as quick and easy as possible. At launch, shoppers will have the ability to purchase one set of lenses that fit into multiple frames, choosing from three lens families: Aerial, Tidal and Terra. Shoppers can then browse through a collection of three frame styles for each family with varying options for colors, accents and sun tints, creating a total of 540 potential options.

“Here at Frameri, we’ve been doing product research and development for over a year now and bringing these glasses to the market is very exciting for our team,” says Konrad Billetz, CEO and Founder of Frameri. “Our first line of frames are a mix of classic styles and trendier pieces that you can feel comfortable owning with our ‘one lens, many frames’ system. We hope to free glasses-wearers from conventional eyewear and allow them to explore the world around them.”

Frameri provides its customers with all the necessary information and tools to find the perfect pair of glasses that are right for them, including a unique 3D Virtual Try-On, which allows customers to visualize the different glasses on their face, true-to-size, from the comfort of their own home. Users can switch between different shapes, lenses, and colors as well as compare with up to three other images of themselves to determine the best style. Additionally, Frameri provides viewers with exact measurements of each frame, leaving no room for error.

“The eyewear industry is ripe for disruption and Konrad and his team have the industry expertise and know-how to propel the company into success,” says Mike Venerable, Managing Director at CincyTech. “There is no better place in the United States than Cincinnati to build this company. We’re thrilled to be investors in Frameri’s technology and vision.”

For more information about Frameri, please visit

About Frameri
Frameri, founded in 2013 by Konrad Billetz, provides customers with interchangeable boutique-quality frames and lenses. These stylish and durable glasses allow customers to tailor their eyeglasses and sunglasses to their personal style and needs. Frameri not only changes how people purchase prescription eyewear, but also changes the experience of owning glasses by putting an emphasis on exploration and challenging the norm. Frameri designs glasses for actual glasses wearers — helping the world see in a more natural way.






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