DCM has led a $12.2 million Series B funding round of ATHOS, a maker of wearable sensors and performance apparel.
Joining the funding round are True Ventures (which was an early investor in Fitbit), existing investor The Social+Capital Partnership, Golden State Warriors Owner Joe Lacob and NBA player Jermaine O’Neal, who played for the Warriors last season.
The Redwood City, California-based company has now raised $16 million to date. As part of the funding Pete Moran, general partner at DCM, and Joe Lacob, a former parther with Kleiner Perkins Caufield & Byers, have joined the ATHOS board.
The wearable sensor apparel, which is expected to become available in the fall, collects and analyzes muscle activity and effort, as well as heart and breathing rates. The company said that it gives people “a real-time picture of their workout performance.”
ATHOS, citing data from Boston-based research firm Trefis, said that the global sports apparel market is set to grow to $178 billion by 2019.
The listed co-founders of ATHOS are Dhananja Jayalath, Christopher Wiebe and Chamath Palihapitiya, who’s founder and managing partner of Social+Capital.
More information about how ATHOS works is available on the company’s website here.
Photo of guy wearing ATHOS shirt was cropped to fit and was courtesy of ATHOS.