Office products retailer Poppin has closed $17 million in Series C funding. The investors were West Capital Partners, Fifth Third Capital Holdings, Shasta Ventures, First Round Capital and Chris Burch.
New York, NY 8/19/2014– Poppin (www.poppin.com), an innovative office products company defined by original designs and an unparalleled customer experience, announced today it has raised $17 million in Series C financing. New investors, including West Capital Partners and Fifth Third Capital Holdings, have teamed up with existing investors Shasta Ventures, First Round Capital, and Chris Burch to fuel Poppin’s growth. With this round of financing, Poppin will make meaningful investments in technology development to further advance its already exceptional online customer experience.
Founded by Chris Burch to provide individuals and businesses with the tools they need to “Work Happy,” Poppin offers a distinctive collection of chic yet affordable office products and an engaging customer experience. Over the past two years Poppin has rapidly scaled its direct-to-consumer business while building an impressive list of over 4,000 corporate clients including LinkedIn, Rent the Runway, Squarespace, Warby Parker, and NFL Network.
In addition to Poppin’s direct business, the company has rolled out an impressive national wholesale program, which includes top-tier retail partnerships with The Container Store, Crate & Barrel, Staples, Urban Outfitters, and over 90 college bookstores. Earlier this year Poppin announced that its products would be available in over 1,400 retail locations in time for the Back-to-School shopping season.
Customer Experience Enhancements Through Investment in Technology
With this new financing, Poppin will remain committed to providing an extraordinary customer experience. “The hallmark of an exceptional e-commerce experience is the ability to personalize the customer’s journey,” says Poppin
CEO Randy Nicolau. “The office design and furniture buying process is distinctly different than, say, researching employee on-boarding solutions. With this funding we will make technology advances which allow Poppin.com to deliver personalized web experiences across all our audiences.”
Poppin’s technology plans include developing best-of-breed design tools that i) simplify the discovery and collaboration process for office planning, ii) enable the creation of employee on-boarding programs, and iii) streamlines the product customization and re-ordering processes. The company plans on launching a second-generation version of their existing “Design-a-Desk” functionality, which will allow customers to better interact with Poppin’s color palette and vast product assortment. Lastly, Poppin will be focusing on leveraging an active customer community by incorporating more user-generated content throughout the website.
Poppin, Inc., is an innovative retailer offering a distinctive collection of chic yet affordable workstyle products and an engaging shopping experience. Founded by retail entrepreneur Chris Burch with the unique mission to provide people with everything they need to work happy, Poppin is reinventing the office products and furniture industry. The company is privately held and financed by Chris Burch, Shasta Ventures, First Round Capital, Trilogy Growth, Fifth Third Capital Holdings, West Capital Partners, and a group of angel investors, including David Tisch.
All Poppin products can be found at poppin.com, while fans and friends can follow the brand at facebook.com/poppin,twitter.com/poppin, and pinterest.com/poppin.