Delivery Hero has acquired German online food ordering company Pizza.de. No financial terms were disclosed. Delivery Hero’s backers include Insight Venture Partners, Luxor Capital Group, Kite Ventures, Team Europe, ru-Net, Tengelmann Ventures, Point Nine Capital and Phenomen Ventures.
Berlin, Germany, 14.08.2014. An important step for the German startup scene and the high-growth online food ordering industry: Delivery Hero, parent company of Lieferheld, combines with former competitor pizza.de. The tie-up strengthens the position of both companies in the competitive German market.
Pizza.de was founded 2007 and became the pioneer for online food ordering in Germany. Today pizza.de is the leading national online platform for restaurants. The pizza.de brand is especially popular among students and young people and has continuously evolved through innovations such as real-time delivery tracking.
Lieferheld and pizza.de will remain independent brands with strong brand profiles. Together they will form the leading online food ordering company in Germany.
Customers of both German brands will benefit from improved services driven by the collective expertise and innovative capacity of both companies. Restaurants that cooperate with both brands can now be serviced by a single point of contact. The Group will now focus on growth in its successful international markets, particularly in Asia and Latin America.
Niklas Östberg, CEO of Delivery Hero: “With pizza.de and Lieferheld we now have two strong brands in our home market, which significantly improves our position in a highly competitive environment.”
About Delivery Hero
Delivery Hero is a worldwide network of online food ordering sites with over 75,000 restaurants connected to its service. The company operates in 23 countries across five continents. Delivery Hero has more than 800 employees around the world with 400 staff working from its Berlin headquarters. Delivery Hero investors include Insight Venture Partners, Luxor Capital Group, Kite Ventures, Team Europe, ru-Net, Tengelmann Ventures, Point Nine Capital and Phenomen Ventures.
Pizza.de is market leader for online food ordering in Germany. The company has 200 employees working from its Braunschweig headquarters.