Wantable bags $1.5 mln Series A

Wantable has raised $1.5 million in Series A funding. The investors were unidentified “Wisconsin and California-based groups.” Based in Milwaukee, Wantable is a personalized shopping service for makeup, fashion accessories and intimate apparel.


Wantable, Inc. (www.wantable.com), a leading ecommerce discovery service for makeup, fashion accessories, and intimate apparel closed a $1.5 million Series A funding round July 31. Investors include both Wisconsin and California-based groups.

The investment will enable Wantable to expand its business and add a forth product category, fitness apparel, this September. Funding will also go towards technology, stang, and in general, the funding will accelerate Wantable’s mission to build the best personalized shopping service on the Internet.

Wantable raised $800,000 in Seed funding in 2012 and has experienced rapid growth in its short two years. It’s grown from just three employees in 2012 to 23 today and has expanded from one product category into four product categories.

“Given our highly personalized category specic collections, we feel Wantable.com is well positioned to become one of the leaders in the personal styling space” commented Wantable’s President Jalem Getz. “Like Trunk Club and Stitch Fix, we combine technology, personal service and the human touch not found at mass market online retailers like Amazon or QVC,” Mr. Getz added.

Founder and President Jalem Getz is no newcomer to startups. His last company, BuySeasons, initially raised $2.5 million and was sold to Liberty Media in 2006. When Jalem left BuySeasons in 2010, the highly protable company had annual revenue in excess of $165 Million.

About Wantable, Inc.
Wantable offers a personal shopping service online, delivering hand-picked assortments of specialty products to busy women on a reoccurring basis.
Each month, in-house and guest curators hand-pick beauty, fashion accessories, and intimate apparel from hundreds of quality boutique, specialty, and premium vendors to ensure that each collection is lled with the best on-trend items every month.

Wantable, Inc. boasts 23 full time employees working in Milwaukee’s Third Ward including Jalem Getz, founder and president. Prior to Wantable, Inc., Mr. Getz founded BuySeasons, Inc. in 1999, and served as President and CEO until December 2010. BuySeasons is the largest online retailer and supplier of costumes and party supplies. Prior to starting BuySeasons, Getz co-founded specialty retail company, GMI in 1995. GMI quickly became one of Wisconsin’s fastest growing companies and the largest seasonal retailer in Milwaukee.

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